نوع مقاله : مقاله علمی پژوهشی
1 مربی مدیریت بازرگانی دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
2 دانشیار گروه مدیریت بازرگانی دانشکدة مدیریت، دانشگاه تهران، تهران، ایران
3 استادیار گروه مدیریت بازرگانی دانشکدة مدیریت، دانشگاه شهید بهشتی، تهران، ایران
عنوان مقاله [English]
Iraq market is a suitable and valuable market for the Iranian companies considering its high facilities for exporting products. But no local model was offered to evaluate and promote the export performance of the companies. This research is done with the objective to “present local model for promoting the export performance of Iranian companies”. Using exploratory factor analysis, forty five criteria were known and categorized in seven classes, then the conceptual model was presented based on the results. The gathered data was analyzed by one sample T test to understand the current situation. Afterwards, the model was presented by using correlation, ANOVA, LSD, and path analysis tests for promoting the export performance of Iranian companies in Iraq. In the final model, the effect of strategy factor was 0.302, governmental supports factor was 0.059, marketing mix factor was 0.189, companies characteristics was 0.047, the hosts market characteristics factor was 0.023, and finally the organizational resources factor was 0.079. The presented model can forecast the export performance up to 70 percent.