Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Prentice-Hall, Englewood Cli_s, New Jersey.
Ajzen, I. (1991). The theory of planned behaviour. Organizational Behavior and Human Decision Processes 50, 179–211.
Ali, A. & Ahmad, I. (2012). Environment friendly products: factors that influence the green purchase intentions of Pakistani consumers. Pakistan Journal Engineering Technology Science, 2(1): 84-117.
Baron, R. M. & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6): 1173-1182.
Borin, N., Cerf, D. C. & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1): 76-86.
Cao, X. (2011). Does it pay to be green? An integrated view of environmental marketing with evidence from the forest products industry in China. (Doctor of Philosophy), University of Washington, Washington.
Carroll, B. & Ahuvia, A. (2006). Some antecedents and outcomes of brand love. Journal of Marketing Letters, 17(2): 79-89.
Chamorro, A. & Bañegil, T. M. (2006). Green marketing philosophy: a study of Spanish firms with ecolabels. Journal of Corporate Social Responsibility and Environmental Management, 13(1): 11-24.
Chan, R. Y. K. (2001). Determinants of Chinese consumers' green purchase behavior. Journal of Psychology and Marketing, 18(4): 389-413.
Cheah, I. & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Journal of Marketing Intelligence & Planning, 29(5): 452-472.
Chen, Y.-S. (2008). The Driver of Green Innovation and Green Image – Green Core Competence. Journal of Business Ethics, 81(3): 531-543.
Cherian, J. & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products. Journal of Asian social science, 8(12): 117-126.
Dahlstrom, R. (2010). Green marketing management: Cengage Learning.
Dangelico, R. M. & Pontrandolfo, P. (2010). From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production, 18(16–17): 1608-1628.
Dunlap, R. & Jones, R. )2002). Environmental concern: conceptual and measurement issues. In: Dunlap, R., Michelson, W. (Eds.), Handbook of Environmental Sociology. Greenwood, London.
Esayee, M. & Bagheri, M. ( 12 May 2014). A study of Green marketing mix impact on consumer attitudes toward cosmetic: Consumer cosmetic Shiraz case study. Paper presented at the international conference of green economy, Babolsar. (in Persian)
Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading Mass: Addison-Wesley.
Ghasemi, V. (2010). Structural equation modeling in social studies using Amos Graphics. Tehran: Sociologists. (in Persian)
Gleim, M. R., Smith, J. S., Andrews, D. & Cronin Jr, J. J. (2013). Against the Green: A Multi-method Examination of the Barriers to Green Consumption. Journal of Retailing, 89(1): 44-61.
Grisaffe, D. B. & Nguyen, H. P. (2011). Antecedents of emotional attachment to brands. Journal of Business Research, 64(10): 1052-1059.
Haghighi, M., Khanlari, A. & Maghsoudi, V. (2013). The relationship between attachment styles of customers and customer relationship management (Case Study: Tehran University E-learning Centre). Journal of Business Management, 5(2): 47-68. (in Persian)
Hamdi, K., Ghafari, F. & Afsordegan, A. (2011). A study of effective factors on young consumer's willingness: Tehran case study. Journal of Business Management, 6(12): 21-43. (in Persian)
Han, H., Hsu, L.-T. J., Lee, J.-S. & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2): 345-355.
Hsu, C.-L. & Lin, J. C.-C. (2015). What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value. Journal of Electronic Commerce Research and Applications, 14(1): 46-57.
Jang, Y. J., Kim, W. G. & Lee, H. Y. (2015). Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness. International Journal of Hospitality Management, 44: 146-156.
Ko, E., Hwang, Y. K., & Kim, E. Y. (2013). Green marketing' functions in building corporate image in the retail setting. Journal of Business Research, 66(10): 1709-1715.
Kotler, P. & Armstrong, G. (1998). Principles of Marketing (B. Frouzandeh, Trans.). Tehran: Atropat. (in Persian)
Lai, O.-K. (1993). Making sense of the greening of consumption and production. Journal of Cleaner Production, 1(1): 43-47.
Leire, C. & Thidell, Å. (2005). Product-related environmental information to guide consumer purchases – a review and analysis of research on perceptions, understanding and use among Nordic consumers. Journal of Cleaner Production, 13(10–11): 1061-1070.
Manrai, L. A. , Manrai, A. K. , Lascu, D. N. & Ryans, J. K. (1997), How Green-Claim Strength and Country Disposition Affect Product Evaluation and Company Image, Psychology & Marketing, 14 (5), PP: 511–537.
Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps.
Journal of Expert Systems with Applications, 36(8): 11030-11038.
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12): 1311-1319.
Ramezanian, M. R., Esmael Poor, R. & Tondkar, H. (2010). Impact of green marketing mix on consumer decision making process. Journal of business Management, 2: 79-98. (in Persian)
Ranaei Kordshouli, H. & allahyari bouzanjani, a. (2012). Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company). Journal of New Marketing Research, 4(1): 165-180. (in Persian)
Ritter, Á. M., Borchardt, M., Vaccaro, G. L. R., Pereira, G. M. & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106: 507-520.
Sabouri, S. (27 February 2010). Green Marketing in Iran, potentialities and challenges. Paper presented at the first national conference of marketing and supportive environmental brands, Tehran. (in Persian)
Samadi, M., Hoseinzadeh, A. H., & Nurani, M. (2010). Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store. Iranian Business Management, 2(4): 93-110. (in Persian)
Shafei, R., Salavati, A., & Jahanian, R. (2014). Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj). Business Management, 6(3): 555-574. (in Persian)
Thomson, M., MacInnis, D. J. & Whan Park, C. (2005). The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands. Journal of Consumer Psychology, 15(1): 77-91.
Tondkar, H. (22 January 2008). Green marketing, next-generation marketing. Paper presented at the Second International Conference on Marketing Management, Tehran. (in Persian)
Tseng, S.-C. & Hung, S.-W. (2013). A framework identifying the gaps between customers' expectations and their perceptions in green products. Journal of Cleaner Production, 59: 174-184.
Wu, J.-H., Wu, C.-W., Lee, C.-T. & Lee, H.-J. (2015). Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market. Journal of Business Research, 68(4): 829-833.
Yuksel, A., Yuksel, F. & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Journal of Tourism Management, 31(2): 274-284.
)