بررسی رابطۀ‌ قابلیت معنابخشی استراتژیک و نوآوری مدل کسب‌وکار

نوع مقاله: مقاله علمی پژوهشی

نویسندگان

1 استادیار گروه MBA ،دانشکده مدیریت دانشگاه تهران، تهران، ایران

2 استادیار مدیریت کسب و کار (MBA)، دانشکده مدیریت دانشگاه تهران، تهران، ایران

3 دانشجوی کارشناسی ارشد گروه MBA ،دانشکده مدیریت دانشگاه تهران، تهران، ایران

چکیده

نوآوری مدل کسب‌وکار به‌طور عمده در فضایی مطرح می‌شود که محیط در حال تغییر و دستخوش برخی پیچیدگی‌ها است. کارکردِ معنابخشی این ابهام را زدوده و سازمان را در راستای رسیدن به درک صحیحی از محیط برای جهت‌دهی به مدل کسب‌وکار، که توسط تصمیم‌گیرندگان ارشد سازمانی مشخص می‌شود، یاری می‌کند. این پژوهش رابطۀ قابلیت معنابخشی سازمان با نوآوری مدل کسب‌وکار را بررسی کرده ‌است. عوامل پویایی محیط و ویژگی‌های تیم مدیریت ارشد به‌عنوان متغیرهای تعدیل‌کنندۀ این رابطه بیان می‌شوند. با انجام این مطالعه به‌صورت پیمایش در صنعت فناوری اطلاعات و ارتباطات، روی 287 سازمان نمونه، به روش PLS-SEM رابطۀ معنادار معنابخشی و نوآوری مدل کسب‌وکار تأیید شد و پویایی محیط کسب‌وکار، میزان تحصیلات تیم مدیریت ارشد و استراتژی‌های تطبیقی سازمان به عنوان عوامل تعدیل‌گر این رابطه شناخته شدند.
 
 

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating the Relationship between Strategic Sensemaking and Business Model Innovation

نویسندگان [English]

  • Hamed Vares 1
  • Ali Heidari 2
  • Mehran Akbari 3
1 Assistant Prof., Dep. of MBA, Faculty of Management, University of Tehran, Iran
2 Assistant Prof., Faculty of Management, University of Tehran, Tehran, Iran
3 MSc Student of MBA, Faculty of Management, University of , Iran
چکیده [English]

Business model innovation is especially significant when the environment is prone to changes and complexities. Sensemaking functionality is to eliminate this ambiguity and help the organization achieve the accurate understanding of the environment in order to adjust the business model devised by the top management. This paper aims at studying the relationship between sensemaking capability and business model innovation. Environmental dynamism factors and top management team (TMT) characteristics are included as moderate variables. The survey was conducted among 287 organizations in IT and ICT industry, through a questionnaire. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) method, which revealed there is a significant relationship between sensemaking and business model innovation. Business environmental dynamism and TMT’s education (among TMT characteristics) were identified as the mediators of such a relationship.
 

کلیدواژه‌ها [English]

  • Business environment dynamism
  • Business Model Innovation
  • Strategic sensemaking
  • Strategy topology
  • Top management team
حسینی، ف.؛ خدادادحسینی، ح.؛ کردنائیج، ا.؛ احمدی، پ. (1393). ارائۀ الگوی اجرای موفق استراتژی در شرکت‎های خودروسازی ایران. فصلنامۀ علوم مدیریت ایران، 9(36)، 24-1.

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