مدل‌سازی استراتژی تنوع‌بخشی در شرکت‌های چند کسب‌وکاره خصوصی ایرانی

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت استراتژیک، دانشگاه تربیت مدرس، تهران، ایران.

2 استاد، گروه مدیریت، دانشکده مدیریت، دانشگاه تربیت مدرس، تهران، ایران.

چکیده

هدف: هدف این پژوهش یافتن سازوکارهای اتخاذ و اجرای استراتژی تنوع‌بخشی در شرکت‌های چند کسب‌وکاره ایرانی در قالب الگوی محتوا، بستر و فرایند است. تنوع‌بخشی از دیدگاه مدیران ارشد کاویده شده تا مقوله‌های اصلی و تأثیرگذار آن شناسایی و الگوی آن جهت بهینه‌سازی‌های آینده در هولدینگ‌های ایرانی احصا شود.
روش: روش پژوهش کیفی بوده و با روش تحلیل داده بنیاد نظام­مند اجرا شده است. جامعه هدف مدیران و کارشناسان ارشد حوزه استراتژی شرکت‌های چند کسب­وکاره ایرانی است که در فرایند و تصمیمات تنوع­بخشی در سازمآن‌هایشان مشارکت داشتند. با نمونه‌گیری ترکیبی هدفمند، گلوله برفی و نظری و پس از 25 مصاحبه عمیق، اشباع نظری حاصل شد.
یافته‌ها:: تحلیل داده­ها نشان­دهنده این است که شرایط عِلّی انگیزه­های فردی، سازمانی، اقتصادی و کاهش ریسک و شرایط مداخله­گر میزان ثبات محیط کلان، میزان وجود نهادهای تسهیلگر، وضعیت قوانین و سیاست­های حامی و محیط مستعد فرصت‌جویی­های ویژه پدیده تنوع‌بخشی کسب‌وکار را در بستر میزان بلوغ در چرخه عمر سازمانی، منابع سازمان، قابلیت­های سازمان، مهارت و تفکر استراتژیک مدیران ارشد و جهت­گیری­های استراتژیک سازمان شکل می­دهند. این پدیده با گام­های گزینه­سازی، گزینه­گزینی، مشخص کردن استراتژی ورود، هولدینگ­سازی و نهادینه و سیستماتیک­سازی اجرایی شده و به پیامدهای مثبتی مانند عملکرد مالی بالاتر، کاهش ریسک، قدرت، رشد و توسعه و سایر پیامدهای مشابه می­انجامد.
نتیجه‌گیری: برای موفقیت اجرای استراتژی تنوع­بخشی می­بایست به مقوله­های مهم 27 گانه و مفاهیم مرتبط با آن‌ها توجه کامل داشت و با آگاهی کامل از آن‌ها به‌صورت مناسب بهره‌برداری نمود.

کلیدواژه‌ها

عنوان مقاله [English]

Modeling a Diversification Strategy for Iranian Private Multi-Business Companies

نویسندگان [English]

  • Seyed Ramin Hashemi 1
  • Asghar Moshabbaki Esfahani 2
  • Asadolah Kordnaeij 2
  • Seyed Hamid Khodadadhoseini 2
1 Ph.D. candidate, Department of Strategic Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.
2 Professor, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.
چکیده [English]

Objective: The purpose of this study is to find mechanisms for adopting and implementing diversification strategies in Iranian multi-business companies in the form of content, context and process models. The owners of multi-business companies will be able to adopt an appropriate strategy in dealing with the future investment opportunities based on these mechanisms. They can also properly manage the organization and reduce the risk of value degradation through recognizing and examining various causal, underlying, and intervening conditions of this strategy. Therefore, the main question is that “what is the nature of the diversification strategy mechanisms in Iranian multi-business companies”.
 
Methodology: This research is an exploratory research in terms of purpose and has been conducted based on descriptive and survey appraoch. The data were collected through a qualitative method and in-depth interviews with senior managers. They were then analyzed using the systematic grounded theory method. The statistical population includes the managers and senior experts in the field of strategy in Iranian multi-business companies who participated in the diversification process and decisions in their organizations. Theoretical saturation was obtained uisng integrated purposeful and snowball sampling after 25 in-depth interviews. In this study, the interviews were conducted with the managers from Golrang Industrial Group, Golestan Industrial Group, Kourosh Investment Group, Ariana Industrial Group, Padideh Paydar Holding, Middle East Investment Group, and Rahmani Industrial Group. The data were collected from March 2017 to March 2019.
 
Findings: The results of the data analysis indicates that the causal conditions of individual incentive (the concepts such as seeking power, maximum role-playing in the success of the company, fulfilling social responsibility - especially the first generation, as well as gaining prestige and social prestige); organizational incentive (the concepts of growth of human resource development, division and balance of power in the organization, the organizations’ intellectual assets such as brand, and the organizations’ knowledge assets); economic incentive (the concepts of limited size and growth of the existing industries, achieving development prospects, financial and cost convergences, wide range and the possibility of taking advantage of opportunities in other industries, exploiting macro-opportunities and the transformation of political-economic threats into opportunities, political-economic constraints for the initial business, non-outflow of liquidity, and exploitation of special opportunities); reduction of risks (the concepts of diversifying the flow of profitability, avoiding the threats and confrontations with powerful institutions, bankruptcy, covering business fluctuations, avoiding threats to the immediate environment); as well as intervening conditions can shape the degree of stability of the macro environment, the facilitating institutions, the status of supporting laws and policies, and the environment which is prone to special opportunities, business diversification in the context of maturity in the organizational life cycle, organizational resources, capabilities of the organization, senior managers’ strategic skills and thinking as well as the organizational strategic orientations. This phenomenon is implemented through option-making, option-selecting, defining entry strategy, holding, institutionalization, and systematization. It can also lead to positive consequences such as higher financial performance, reduction of risks, strength, growth and development and etc.
 
Conclusion: Completing the value chain including front and back integrations and entering into other core value chain businesses, is regarded as a major part of the organizations’ diversification activities. The diversification is successful in immediate businesses because the company is relatively familiar with their business principles and models. The transformation of intra-company services such as business services and advertising into independent businesses due to competency and vacancy indicates endogenous growth and diversity. These factors, along with supporting other companies and heterogeneous diversification, can form diversification strategy. For the successful implementation of the diversification strategy, it is necessary to pay comprehensive attention to the 27 important categories and the related concepts, and to use them properly with full awareness.

کلیدواژه‌ها [English]

  • Strategy
  • Diversification
  • Multi-Business Companies
  • Grounded Theory

مراجع

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مدیریت بازرگانی
دوره 13، شماره 1
1400
صفحه 42-65

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