A
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A'arabi, Seyyed Mohamad
The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
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Aali, Samad
Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank [Volume 8, Issue 3, 2016, Pages 503-528]
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Aali, Samad
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Aali, Samad
The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
-
Aarabi, Seied Mohamad
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
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Aarabi, Seyed Mohammad
Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
-
Aazami, Amir
Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
-
Abachian Ghasemi, Reza
Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
-
Abbasi, Abbas
The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
-
Abbasi, Abbas
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Abbasi, Ebrahim
A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2015, Pages 827-844]
-
Abbasi, Faezeh
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
-
Abbasi, FATEMEH
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Abbasi, Tayebeh
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Abbasian, Ezatollah
Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
-
Abbasi Beni, Fateme
A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
-
Abbasi Mobarakabadi, Reza
Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
-
Abbaspour, Ferdos
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Abdarzadeh, Pedram
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
-
Abdarzadeh, Pedram
Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
-
Abdi, Naser
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Abdollahi, Ali
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Abdollahi, Razie
Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
-
Abdolvand, M.A
Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
-
Abdolvand, Mohammad Ali
Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
-
Abdolvand, Mohammad Ali
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
-
Abdolvand, Neda
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
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Abdullahi, Dr Yazid Abubakar
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
-
Abedi, Babak
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Abedi, Ehsan
Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
-
Abedi, Ehsan
Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
-
Abedi, Ehsan
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Abedi, Ehsan
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Abedi, Ehsan
Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
-
Abedi, Hossein
Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
-
Abedi, Hossein
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Abedi, Rahim
Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
-
Abedini, Fateme
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Abolfazli, Seyyed Abolfazl
Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
-
Abolhasani Targhi, Fateme
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Abooye Ardakan, Mohammad
A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
-
Abooyee Ardakan, Mohammad
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Abrishamkar, Mohammad Mahdi
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
-
Adabi, Mohammad
Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
-
Adabi Firoozjaei, Ali
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Adabi Firoozjaei, Ali
Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
-
Adib hajbagheri, Soraya
The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
-
Adibzade, Marzie
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Adinov, Hayat
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Adousi, Ali
Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
-
Adousi, Hossein
Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
-
Aghaee, A.
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghaee, M
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghaee, R.
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghaei, Mohammad
Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
-
Aghaei, Mohammad
Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
-
Aghajani, Mojtaba
Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
-
Aghajeri, Masoumeh
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
AGHAMOHAMADI, ZOHREH
The Investigation of Effective Factors in Acceptance of Electronic Banking
(Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
-
Aghazade, Hashem
Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
-
Aghazade, Hashem
Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
-
Aghazade, Hashem
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Aghazade, Hashem
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Aghazade, Hashem
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Aghazade, Hashem
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Aghazade, Hashem
The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
-
Aghazade, Hashem
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Aghazadeh, Hashem
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Aghazadeh, Hashem
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Aghazadeh, Hashem
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Aghazadeh, Hashem
Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
-
Aghazadeh, Hashem
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
-
Aghazadeh, Hashem
Model of consumer search behavior in the online space for experimental goods and search [(Articles in Press)]
-
Aghdasi, Mohammad
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Aghili, Seyed Vahid
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Ahadi, Pari
Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
-
Ahadi, Pari
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
-
Ahghar Bazargan, Negin
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Ahmadi, ABBAS
Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
-
Ahmadi, Heidar
Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
-
Ahmadi, Heidar
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
-
Ahmadi, Parviz
Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2011]
-
Ahmadi, Parviz
Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
-
Ahmadi, Parviz
Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
-
Ahmadi, Parviz
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Ahmadi, Somayeh
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Ahmadi, Zeynab
The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
-
Ahmadi Alvar, Zahra
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
-
Ahmadian Rad, Soodeh
An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
-
Ahmadizad, Arman
Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
-
Ahmadnia, Meysam
The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
-
Ahmadpour, Mahmood
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Ahmadpour Daryani, Mahmood
An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
-
Ahmedzadeh, Mostfa
Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
-
Akbari, Mahdi
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Akbari, Mahziyar
Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
-
Akbari, Mehran
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Akbari, Mohsen
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Akbari, Mohsen
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Akbari, Mohsen
Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
-
Akbari, Mohsen
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Akbarpour, Haleh
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Akbarzadeh Safui, Morteza
Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
-
Akhavan, Maryam
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Akhavan Kharazian, Maryam
Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
-
Akhavan Kharazian, Maryam
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Akhavan Kharazian, Maryam
Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
-
Akhondzadeh-Noughabi, Elham
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Akhondzade Noghabi, Elham
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Alaie, Hossin
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Alambeigi, Amir
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Alavi, Sayyed Moslem
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
-
Alavi, ُSayyed Moslem
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Alavi, Seyed Moslem
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
-
Alavi, Seyed Moslem
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Alavi, Seyyed Babak
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Alavi, Seyyed Moslem
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Alavi, S. M
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Alavialavimoslem, Sayyed Moslem
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Alavi Foumani, Seyedeh Fatemeh
The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
-
Alavi Foumani, Seyedeh Fatemeh
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Alavimatin, Yagoob
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Alavizadeh, Mahdiehsadate
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Albadavi, Amir
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Albadvi, Amir
An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
-
Albadvi, Amir
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Alefpour Tarakameh, Maryam
The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
-
Alefpour Tarakameh, Maryam
Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
-
Alidadi, Yaser
Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
-
Alidadi, Yasser
The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
-
Aligholi, Mansoureh
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Aligholi, Mansoureh
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Aligholi, Mansoureh
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Alimirzaei, Gholamreza
Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2011]
-
Alipoor, Vahideh
Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
-
Alipoor, Vahideh
Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
-
Alipoor, Vahideh
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Alipoor, Vahideh
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Alipour, Sima
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
-
Alizadeh, Nahid
The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks) [Volume 6, Issue 3, 2014, Pages 601-622]
-
Alizade Sani, Mohsen
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Allahverdi, Mostafa
The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
-
Allahverdi, Mostafa
Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
-
Allahyari, Ashkan
Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity
(A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
-
Allameh, Mohsen
Analysing the Influence of service Quality on Customer Loyalty
(A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
-
Alvar, Zahra Ahmadi
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Amani, Mahdieh
Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
-
Amani Beni, Mojtaba
Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
-
Amin, Fereshteh
Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
-
Amin, Fereshteh
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
-
Amini, Alireza
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Amini, Alireza
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Amini, Alireza
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
-
Amini, Mohammad Taghi
The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation
Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
-
Amini Khiabani, Gholamreza
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Amin Naseri, Mohammad Reza
An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
-
Amiri, Mojtaba
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
-
Amiri, Mojtaba
Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
-
Amiri, Saba
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
-
Amiri Aghdaie, Seyed Fathollah
Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2021, Pages 1092-1116]
-
Amirkhani, Amirhossein
Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
-
Amirshahi, Mirahmad
Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2012, Pages 19-34]
-
Amirshahi, Mirahmad
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Amirshahi, Mir Ahmad
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Amiry, Mojtaba
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Amiry, Shima
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Amoei Ojaki, Ali
Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
-
Amoei Ojaki, Ali
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Amoei Ojaki, Ali
Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
-
Amraee, Hafez
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Anoosheh, Morteza
Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2021, Pages 1030-1049]
-
Ansari, Azarnoosh
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Ansari, Azarnoosh
An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
-
Ansari, Azarnoosh
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
-
Ansari, Azarnoosh
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Ansari, Azarnoush
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Ansari, Manochehr
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
-
Ansari, Manouchehr
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
-
Ansari, Manouchehr
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Ansari, Manouchehr
Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
-
Ansari, Manouchehr
The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
-
Ansari, Nafiseh
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Ansaripur, Somaye
Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
-
AQbooyee Ardakan, Mohammad
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Aqili, Seyed Vahid
Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
-
Arablooye Moghaddam, Saeed
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Arefi, Amin
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
-
Arjmand, Khadijeh
Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
-
Arjomadi, Ata Alah
Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
-
Arman, Aref
Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [(Articles in Press)]
-
Asadi, Ali
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Asadi, Fatemeh
Analyzing Strategic Position of Universities and
Nonprofit Institutes in Iran: Using a Strategic
Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
-
Asadi, Mahmoud Reza
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
-
Asadi, Mohammad
Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
-
Asadolahi Dehkordi, Elahe
Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
-
Asadolahi Dehkordi, Elahe
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Asadzadeh, Abdollah
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Asayesh, Farzad
A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
-
Asemandoreh, Yaser
Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
-
Asgari, Asgari
Examining Influencing Factors on Corporate
Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
-
Asgari, Mohammad Ali
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
-
Asgari, Naser
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Asgari, Nasser
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Asgari, Nasser
Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
-
Asgari, Nasser
Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
-
Asgari, Razieh
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Asgarnezhad Nouri, Bagher
The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
-
Asgarzadeh, Sayyed Mohsen
Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
-
Asghari, Qasem
Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
-
Asgharinajib, Maryam
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
-
Asgharinajib, Maryam
Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
-
Asgharizadeh, Ezat
Measuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
-
Asgharkhani, Tara
Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
-
Ashkani, Mahdi
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Ashofteh, Iman
Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
-
Ashoori, Hossein
The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
-
Ashrafzadeh, Aref
The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
-
Askari, Azadeh
Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
-
Askarifar, Kazem
The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
-
Aslanpour Alamdari, Neda
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Assadzadeh, Ahmad
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Assarian, Mohammad
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
-
Ataei, Bahareh
Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
-
Ataei, Mahdi
Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
-
Ataei, Mahdi
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Ataherian, Samaneh
The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2015, Pages 791-807]
-
Atashi, Gholamhosein
The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
-
Atashin, Shayan
The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning
Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
-
Atefatdoost, Alireza
Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
-
Attaran, Javad
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Attari, Amin
The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
-
Azad, Naser
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Azad, Shahram
Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
-
Azad, Shahram
Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
-
Azad Armaki, Mohamad Taghi
Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities
Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
-
Azadeh Del, Afsane
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
-
Azar, Adel
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
Azar, Adel
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Azar, Adel
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Azar, Adel
Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
-
Azar, ََََََAdel
Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
-
AZAR, adel
Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective
Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
-
Azimi Hasani, Mohammad Mahdi
Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
-
Azizi, Iman
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Azizi, Mahsa
Organizational strategies in turbulent environment (A Meta-Synthesis study) [(Articles in Press)]
-
Azizi, Shahriar
Factors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
-
Azizi, Shahriar
A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
-
Azizi, Shahriar
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
-
Azizi, Shahriar
Content, Correspondence and Meta Method
Analysis of Marketing Theses in Selected
Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
-
Azizi, Shahriar
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Azizi, Shahriar
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Azizi, Shahriar
Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
-
Azizi, Shahriyar
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Azizi, Shahryar
The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
-
Azvar, Hiva
Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2015, Pages 665-685]
B
-
Babaei Siahkalroodi, Sirous
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Bafandeh Zendeh, Alireza
The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
-
Bagheri, Abolfazl
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
-
Bagheri, Fatemeh
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Bagheri, Mesbaholhoda
Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
-
Bagheri, Seyyed Mohammad
Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company [(Articles in Press)]
-
Bagheri Garbollagh, Hooshmand
Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
-
Bagheri Rooch, Alireza
Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
-
Bahagir, Asadollah
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Baharestan, O
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Bahrainizad, Manijeh
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
-
Bahrainizad, Manijeh
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Bahrainizadeh, Manijeh
Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
-
Bahrainizadeh, Manijeh
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Bahrainizadeh, Manijeh
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Bahrami, mojtaba
Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
-
Bahrami, Sanaz
A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
-
Bahrinejad, Reihaneh
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Bahrinizad, Manije
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
-
Bajmalooye Rostami, Hamideh
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Bakhshi, Fariba
The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
-
Bakhshizade, Kobra
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Bakhshizadeh Borj, Kobra
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Baktash, Farzane
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
-
Balaghi Inalu, Mohammad Hossein
Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
-
Balali, Majid
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Balochi, Hosein
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Balouei Jamkhaneh, H.
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Bani Hoseinian, Bita
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Bannazadeh, Mohammad Javad
Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model
in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
-
Bannazadeh, Mohammad Javad
Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
-
Baradaran, Vahid
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Barani, Samad
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Barani, Samad
The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
-
Barari, Mojtaba
The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
-
Barari, Mojtaba
Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
-
Barati, Abolfazl
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Barati, Abolfazl
Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
-
Barzdeh, Mohammad
Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
-
Bashekouh Ajirloo, Mohammad
Explaining the role of dimensions of the characteristics of the omnichannel about the Customer-brand engagement and brand value co-creation according to the moderating role of the brand reputation [(Articles in Press)]
-
Bashir Khodaparasti, Ramin
Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
-
Bashokouh, M
The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
-
Bashokouh, Mohammad
Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
-
Bashokouh, Mohammad
Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
-
Bashokouh Ajirlo, Mohammad
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
Bashokouh Ajirloo, Mohammad
Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
-
Bastam, Hadi
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
-
Bastam, Hadi
Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
-
Bazargan, Abbas
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Behnamian, Javad
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Behyar, Pedram
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
-
Behzadi, Maryam
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Beirami, Mohammad-Hossein
Dynamic Capabilities and Firm Growth: A framework-based systematic literature review [(Articles in Press)]
-
Beshkooh, Mahdi
Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
-
Bidram, Hamid
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Biglari, Mohammad
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Binaei, Hamideh
The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
-
Biranvand, Hamidreza
Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
-
Biriaei, Hanieh Sadat
A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2011]
-
Bodaghi Khajeh Noubar, Hossein
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Bolur Parsa, Mohamad Reza
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Bordbar, Arefeh
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Boudlaie, Hasan
Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
-
Boudlaie, Hasan
A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
-
Bromideh, Ali Akbar
Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
C
-
Chirani, Ebrahim
Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
-
Chitsazan, Hasti
Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
-
Choobandian, Rezvan
Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
-
Colabi, Amir Mohammad
Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
-
Colabi, Amir Mohammad
Identifying the Effective Factors on the Online Shopping Decision Process with Emphasis on Virtual Ideal Self-image and Cognition Approaches: A Meta-Synthesis Method [(Articles in Press)]
D
-
Dadbeh, Shiva
Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
-
Dadgar, Yadollah
The role of managers’ optimism in excess entry: A simulation of market entry decisions [(Articles in Press)]
-
Daghighi Asli, Hashem
Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
-
Damoori, Dariush
Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange
(Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
-
Danaeefard, Hasan
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Danaee Fard, Hasan
Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
-
Danaei, Abolfazl
Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
-
Daneshgar, Mohammad
Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
-
Daneshgar, Mohammad
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
-
Darabi, Davood
Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
-
Darzian Azizi, Abdolhadi
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Darzian Azizi, Abdolhadi
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
-
Darzian Azizi, Abdolhadi
Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
-
Dashti, Mehdi
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Davari, Ali
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
-
Davari, Ali
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
-
Davari, Ali
The effect of design thinking on corporate performance through the mediation of business model innovation [(Articles in Press)]
-
Davodian, Amirhossein
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Davoodian, Amir hossein
A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
-
Dehdashti, Zohreh
Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
-
Dehdashti, Zohreh
Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
-
Dehdashti Shahrokh, Zohre
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
-
Dehdashti Shahrokh, Zohreh
Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
-
Dehdashti Shahrokh, Zohreh
Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
-
Dehdashti Shahrokh, Zohreh
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Dehdashti Shahrokh, Zohreh
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Dehdashti Shahrokh, Zohreh
Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
-
Dehghan, Alireza
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Dehghan, Amer
The Effect of Human Capital on Entrepreneurial
Opportunity Recognition
(The Case of Knowledge Based Firms in Yazd’s
Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
-
Dehghanan, Hamed
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Dehghan Dehnavi, Hasan
The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
-
Dehghani, Adele
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Dehghani Samani, Nastaran
Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
-
Dehghani Samani, Nastaran
A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
-
Dehghani soltani, Mehdi
Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
-
Dehghani Soltani, Mahdi
A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
-
Dehghani Soltani, Mahdi
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Dehghani Soltani, Mahdi
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
-
Dehyadegari, Saeid
Investigating Impact of Published Content Properties on Customer Engagement in Social Media with Data Mining Approach (Case Study: Instagram Social Media) [(Articles in Press)]
-
Dehyadegari, Saeid
Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
-
Delafrooz, Narges
Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
-
Delafrooz, Narges
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Delbari Ragheb, Fatemeh
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
-
Delkhah, Jalil
Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
-
Derafshi, Khabat
The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
-
Dindar, Yashar
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Dinparast, Faez
Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
-
Divandari, ali
Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2011]
-
Divandari, Ali
Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
-
Divandari, Ali
Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity
(A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
-
Divandari, Ali
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Divandari, Ali
A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
-
Divandari, Ali
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Divandari, Ali
Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
-
Divandari, Ali
A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
-
Divandari, Ali
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Divandari, Ali
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Divandari, Ali
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Divandari, Ali
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Divandari, Ali
New horizons of questioning for researchers [Volume 14, Issue 1, 2022, Pages 1-3]
-
Divandari, Ali
Editor's note: The researcher's encounter with methodology and theory [Volume 14, Issue 2, 2022, Pages 197-198]
-
Divandari, Ali
Interpretive research and help to understand the complexities of management. Business Management [Volume 14, Issue 3, 2022, Pages 377-378]
-
Divandari, Ali
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
-
Divandarri, Ali
Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
-
Doaei Oskoei, Mahshad Alsadat
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
-
Doostar, Mohammad
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
-
Dorostkar Ahmadi, Nahid
Choosing Innovation Strategies by Using a
Combined Delphi and ANP Approach
Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
-
Dostar, Mohammad
The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2015, Pages 687-708]
-
Doustar, Mohammad
Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
-
Doust Mohammadi, Mohammad
A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
E
-
Ebrahimi, Abbas
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Ebrahimi, Abdolhamid
Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
-
Ebrahimi, Abdolhamid
A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
-
Ebrahimi, Abolghasem
The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
-
Ebrahimi, Abolghasem
The Effect of Sales Promotion Mix and Customer
Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
-
Ebrahimi, Abolghasem
A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
-
Ebrahimi, Abolghasem
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Ebrahimi, Abolghasem
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Ebrahimi, Abolghasem
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Ebrahimi, Abolghasem
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
-
Ebrahimi, Abolghasem
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Ebrahimi, Alireza
Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
-
Ebrahimi, Ebrahimi
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Ebrahimi, Elham
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Ebrahimi, Elham
Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
-
Ebrahimi, Elham
Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
-
Ebrahimi, Elham
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
-
Ebrahimi, Mehdi
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Ebrahimi, Mehdi
Dynamic Capabilities and Firm Growth: A framework-based systematic literature review [(Articles in Press)]
-
Ebrahimi, Seyed Babak
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Ebrahiminejad, Mehran
Designing a model of employee persuasion in line with sustainable competitive advantage in creative media industries [(Articles in Press)]
-
Ebrahimpour, Habib
A Survay of Factors Influencing on Tourism based on Expects and Conceptions and Gap Analysis
(Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
-
Ebrahimpour Azbari, Mostafa
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Ebrahimpour Azbari, Mostafa
Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
-
Eghbali, Akram
The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
-
Ehsan, Abdorahman
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Ehsani, Razieh
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Ehsani Moghadam, Neda
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Eidi, Fatemeh
Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
-
Ekhlassi, Amir
Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
-
Elahi Gol, Akram Elahi Gol
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
-
Esfandiari, Mostafa
Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
-
Esfidani, Esfidani
Survey of Consumer Decision Making Styles for Home Appliance Store Buyers
(Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
-
Esfidani, Mohamadrahim
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Esfidani, Mohamad Rahim
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Esfidani, Mohammad Rahim
Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
-
Esfidani, Mohammad Rahim
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Esfidani, Mohammad Rahim
Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
-
Esfidani, Mohammad Rahim
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Esfidani, Mohammad Rahim
Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
-
Esfidani, Mohammad Rahim
A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
-
Esfidani, Mohammad Rahim
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
-
Esfidani, Mohammad Rahim
The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
-
Esfidani, Mohammad Rahim
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
-
Esfiddani, Mohammad Rahim
Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
-
Eslahi, Fatemeh
Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
-
Esmaeelpour, Reza
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Esmaeelzadeh, Ali
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Esmaeili Mahyari, Mostafa
Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
-
Esmaeilinezhad,, Fatemeh
Identifying the components of innovative marketing strategies in the sports industry with foundational data theory [(Articles in Press)]
-
Esmaeilpoor, Majid
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Esmaeil pour, Fariba
Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
-
Esmaeilpour, Fariba
Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
-
Esmaeilpour, Majid
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
-
Esmaeilpour, Majid
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
-
Esmaeilpour, Majid
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
-
Esmaeilpour, Reza
Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
-
Esmaeilpour, Reza
The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2015, Pages 687-708]
-
Esmaeilpour, Reza
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
-
Esmaeilpour, Reza
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Esmaeilpour, Reza
Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
-
Esmailpour, Hasan
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Esmailpour, Hassan
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Esmailpour, Majid
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
-
Estiri, Mehrdad
A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
-
Estiri, Mehrdad
Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
-
Etemadi, Hossein
Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
-
Eyvazi Heshmat, Ali Asghar
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
F
-
Faezy Razi, Farshad
Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
-
Faghih, Alireza
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Faizabadi, Hamideh
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Fakharyan, Meysam
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
-
Fakharyan, Meysam
Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
-
Fakher, Eslame
Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
-
Fakoor saghiye, Amir Mohammad
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
Fakor, Amir Mohammad
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
-
Falah Shams, Mirfayz
A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
-
Fallah, Mohammad Ali
The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
-
Fallah, Mohammad reza
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Fallah, Mohammad Reza
Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
-
Fallah Lajimi, Hamidreza
Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
-
Fallah Lajimi, Hamidreza
Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
-
Fallah Lajimi, Hamidreza
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Fallah Lajimi, Hamidreza
Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
-
Fani, Ali Asghar
Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
-
Farahmand, sina
A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
-
Fardesabouri2, Matin
Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
-
Farhadi, Ali
The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
-
Farhangi, Ali Akbar
Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
-
Farhangi, Ali Akbar
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Farhangi, Ali Akbar
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Farhangi, Ali Akbar
Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
-
Farhangi, Ali Akbar
Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
-
Farhangi, Ali Akbar
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
-
Farhikhte, Fatemeh
Content, Correspondence and Meta Method
Analysis of Marketing Theses in Selected
Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
-
Farid, Dariush
Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange
(Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
-
Faridchehr, Elham
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
-
Farokhbakht Foomani, Alireza
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Farokhmanesh, Taraneh
The effect of design thinking on corporate performance through the mediation of business model innovation [(Articles in Press)]
-
Farsi, Sajad
A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
-
Farsizadeh, Hossein
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Fartash, Kiarash
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Faryabi, Mohammad
Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
-
Fatahi, Hamid reza
Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
-
Fateh Rad, Mehdi
The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
-
Fatemi, Seyedeh Zahra
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
-
Fatemi, Seyed Mojtaba
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Fathi, Hanieh
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Fathi, Mohammad Reza
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Fathi, Saeed
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
-
Fathian, Mohammad
Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
-
Fathi Chgni, Fariborz
The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
-
Fathollahi, Afshin
A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
-
Fattahi, Majid
Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
-
Fayyazi, Marjan
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
-
Fazel Zadeh, Alireza
Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
-
Fazli, Safar
The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
-
Fazli, Safar
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Fazli, Safar
Business Model Design Based On Foresight: Presentation And Validation Of A Conceptual Model [(Articles in Press)]
-
Feiz, Davood
A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2011]
-
Feiz, Davood
Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
-
Feiz, Davood
The Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2021, Pages 838-864]
-
Feiz, Davood
Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
-
Feiz, Davood
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
-
Feiz, Davood
Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
-
Feiz, Davood
Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
-
Firoozi, Manijeh
Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
-
Firouzian, Mahmoud
A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
-
Firouzian, Mahmoud
Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
-
Forghani, Mohammadali
Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
-
Forughinia, Khorshid
Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
-
Fotovat, Banafsheh
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
G
-
Ganji, Hamidreza
Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
-
Garabollagh, Hooshmand Bagheri
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Garosi Mokhtarzadeh, Nima
Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
-
Gaskari, Reihaneh
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Ghaderi, Seyed Farid
Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
-
Ghaderiabed, Amirhosin
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Ghaderi Abed, Amir Hosein
Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
-
Ghaderi Kangavari, Sadegh
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Ghaebi, Hameh
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Ghafari, Mohammad
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
-
Ghafari Ashtiani, Peyman
Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
-
Ghaffari, Mohammad
Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
-
Ghahremanpour, Parisa
Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
-
Ghamaripour, Neda
The Impact of Brand Prominence on Trash Talking with Emphasis on Compulsive Buying, Brand Passion and Brand Anxiety [(Articles in Press)]
-
Ghamkhar, Sareh
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
-
Ghanbari, Manuchehr
Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
-
Ghanbari Kivi, Fariborz
Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
-
Ghanbartehrani, Nasim
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Ghanbarzadeh, Mojtaba
Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
-
Ghanbarzadeh Miyandehi, Reza
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Ghandehari, M
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Gharebashlooni, Razieh
The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2015, Pages 809-826]
-
Ghareche, Manije
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Ghareche, Manijeh
A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
-
Ghareche, Manijeh
Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
-
Gharibi, Moein
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Gharibi, Mohiyeddin
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Gharibnavaz, Nader
Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
-
Gharibnavaz, Nader
Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
-
Gharib Navaz, Nader
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
-
Gharibzadeh, Shahriar
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
-
Gharleghi, Ebrahim
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
-
Ghasemi, Ahmadreza
Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
-
Ghasemi, Allahyar
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Ghasemi, Hakem
Business Model Design Based On Foresight: Presentation And Validation Of A Conceptual Model [(Articles in Press)]
-
Ghasemi, Hasan
Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
-
Ghasemi, Honya
Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
-
Ghasemi, Rohollah
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Ghasemi Naghibdehi, Armin
The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
-
Ghasemi Shams, Masoomeh
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Ghasem Nezhad, Meisam
Developing a Social Marketing for
Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
-
Ghavampour, Saeed
Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
-
Ghayourisales, Saedeh
Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
-
Ghazaeian, Fatemeh
Studying the Position of Project management in strategic Planning of General Contractors' Co's
(The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
-
Ghazanfari, Hamed
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
-
Ghazizadeh, Mostafa
Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
-
Gheitani, Alborz
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Ghelich Khani, Mohammad Hassan
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Ghezelbash, Mahsa
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Ghiasaabadi Farahani, Maryam
Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
-
Ghobadi Lamuki, Tohfeh
Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
-
Ghobadi Lamuki, Tohfeh
Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
-
Ghodratabadi, Leila
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Ghodselahi, Ahmad
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
-
Gholamshahbazi, Shima
Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
-
Gholimotlagh, Majid
Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
-
Gholipoor, Sara
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Gholipor, Arian
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Gholipour, Arian
Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2011]
-
Gholipour, Arian
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Gholipour, Aryan
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Gholipour, R.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Gholipour, R.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Gholipour Ferydouni, Shahrbanoo
Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company [(Articles in Press)]
-
Gholipour Soleimani, Ali
The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative
Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
-
Gholizadeh, Zahra
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Gholizadeh Shoghl Abad, Rasoul
Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
-
Ghollamzadeh, Rasoul
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Ghorbani, Ehsan
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Ghorbanian Gazafroudi, Mohammad Sadegh
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Ghorbanian Gazafroudi, Mohammad Sadegh
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Ghoreishi, Masoumeh
Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
-
Giyahi, Yasaman
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Godarzi, Maeyam
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Golalizadeh, Fatemeh
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Goli, Fatemeh
Presenting the perceived fairness model of dynamic pricing (meta synthesis approach) [(Articles in Press)]
-
Golkari hagh, Sahar
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Golkari Hagh, Sina
Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
-
Golrokh, Ali
Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2015, Pages 867-887]
-
Golrokh, Ali
Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
-
Goodarzi, Abbas
Identifying the Effective Factors on the Online Shopping Decision Process with Emphasis on Virtual Ideal Self-image and Cognition Approaches: A Meta-Synthesis Method [(Articles in Press)]
-
Goodarzi, Azadeh
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Gorji, Najmeh
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Goudarzvand Chegini, Mehrdad
The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
H
-
Habibi, Marzieh
The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
-
Habibi, Pegah Sadat
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Habibi, Saeed
Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
-
Habibi Ashtiani, Alireza
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Hadadian, Alireza
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Hadadian, Alireza
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Hadianfar, Niloufar
Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
-
Hadizadeh, Morteza
Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
-
Hafizi, Ruohollah
Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
-
Haghdadi, Elham
Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
-
Haghighi, mahdi
Dynamic Capabilities and Firm Growth: A framework-based systematic literature review [(Articles in Press)]
-
Haghighi, mohammad
The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
-
Haghighi, Mohammad
Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
-
Haghighi, Mohammad
Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
-
Haghighi, Mohammad
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
-
Haghighi, Mohammad
Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity
(A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
-
Haghighi, Mohammad
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
-
Haghighi, Mohammad
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Haghighi, Mohammad
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Haghighi, Mohammad
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Haghighi, Mohammad
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Haghighi, Mohammad
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Haghighi, Mohammad
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Haghighi, Mohammad
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Haghighi, Mohammad
Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
-
Haghighi, Mohammad
Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
-
Haghighi kaffash, Mehdi
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Haghighi Kaffash, Mahdi
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Haghighikhah, Maryam
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Haghighinasab, Manijeh
Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2015, Pages 731-753]
-
Haghighinasab, Manijeh
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Haghighinasab, Manijeh
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Haghighinasab, Manijeh
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
-
Haghighinasab, Manijeh
Presenting the perceived fairness model of dynamic pricing (meta synthesis approach) [(Articles in Press)]
-
Hajibabaei, Hossein
Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
-
Hajibabaei, Hossein
Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
-
Haji hasani, Nasrin
Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
-
Haji Hasani, Farzaneh
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Hajiheidari, Nastaran
Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
-
Haji Heydari, Nastaran
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Haji Heydari, Nastaran
Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
-
Haji Heydari, Nastaran
Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
-
Haji Jafar, Ali
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Haji Karimi, Abbasali
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Hajiloo, Zahedeh
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Hajinoroozi, Anooshe
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Hajipour, Bahman
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Hajipour, Bahman
Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
-
Hajipour, Bahman
The role of managers’ optimism in excess entry: A simulation of market entry decisions [(Articles in Press)]
-
Hakimi, Hajar
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Hakimi, Iman
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
-
Hamdi, Karim
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Hamed Vares, Seyed
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Hamed Vares, Seyed
Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
-
Hamed Vares, Seyed
Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
-
Hamidi kolaei, Arezo
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Hamidizadeh, Ali
Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
-
Hamidizadeh, Mohammad reza
A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
-
Hamidizadeh, Mohammad reza
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Hamidizadeh, Mohammad Reza
Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
-
Hamidizadeh, Mohammad Reza
Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
-
Hamidizadeh, Mohammad Reza
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Hamidizadeh, Mohammad Reza
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Hanifi, Masoumeh
Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
-
Harandi, Ata Ollah
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
-
Harandi, Ata Ollah
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Hasangholipoor, Tahmoores
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Hasan Gholipoor, Tahmores
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Hasangholipor yasory, Tahmores
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Hasangholipor Yasory, Tahmores
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
-
Hasangholipor Yasory, Tahmores
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Hasan gholipour, Tahmoures
Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
-
Hasangholipour, T.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Hasangholipour, Tahmores
A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
-
Hasangholipour, Tahmoreth
The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
-
Hasangholipour, Tahmoures
A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
-
Hasangholipour, Tahmoures
Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
-
Hasangholipour, Tahmoures
Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
-
Hasangholipour Yasoori, Tahmoores
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Hasangholipour Yasori, Tahmoures
Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
-
Hasangholipour Yasori, Tahmours
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Hasangholipour Yasory, Tahmores
Causal factors at the firm and institutional level that result in the development of non-market strategies: the findings of a systematic review [(Articles in Press)]
-
Hasangholipour Yasouri, Tahmoures
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Hasangholipour Yasouri, Tahmoures
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Hasanghoulipour, Tahmoures
Strategic Approach to Human Resource Architecture Conceptual Framework
(A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
-
Hasangolipoor, Tahmoores
Impacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
-
Hasanpour Qorughchi, Esmaeil
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Hasas Yeganeh, Yahiya
A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
-
Hashemi, Mahdi
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Hashemi, Mahdi
Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
-
Hashemi, Mohammad Sadegh
Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
-
Hashemi, Seyed Mahmoud
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Hashemi, Seyed Mahmoud
Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
-
Hashemi, Seyed Ramin
Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
-
Hashemian, Mojtaba
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
Hashemifard, FAriba
Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
-
Hashemi Petrudi, Seyed Hamid
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Hassan Gholipour Yasory, Tahmoores
Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
-
Hataminasab, Seyyed Hassan
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Hayati, Behzad
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Hazaveh Hesar Maskan, Babak
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Hazeri, Hatef
The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
-
Heidari, Ali
Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
-
Heidari, Ali
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Heidari, Ali
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Heidari, Ali
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Heidari, Ali
Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
-
Heidari, Ali
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Heidari, Ali
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Heidari, Ali
Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
-
Heidari, Ali
The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
-
Heidari, Ali
Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
-
Heidari, Ali
Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
-
Heidari, Hossein
Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
-
Heidari Haratemeh, Mostafa
The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
-
Heidary, Ali
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Heidary, Ali
Causal factors at the firm and institutional level that result in the development of non-market strategies: the findings of a systematic review [(Articles in Press)]
-
Heidary Dahooie, Jalil
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Heidarzadeh, Kambiz
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Heidarzadeh, Kambiz
Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
-
Heidarzadeh Hanzaee, kambiz
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Heidarzadeh Hanzaee, Kambiz
A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
-
Heidarzadeh Hanzaee, Kambiz
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Heidarzadeh Hanzaee, Kambiz
Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
-
Heidarzadeh Hanzaee, Kambiz
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Heidarzadeh Hanzaee, Kambiz
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Heidarzadeh Hanzaee, Kambiz
Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
-
Heidarzadeh Hanzaei, Kambiz
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Heidarzadeh Henzaei, Kambiz
Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
-
Heidarzadeh Henzaei, Kambiz
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
-
Hemmati, A
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Hemmati, Maryam
Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
-
Hendijani, Rosa
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Hendijani, Rosa
Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
-
Hendijani, Rosa
The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
-
Hendijani, Rosa
The Effect of Thinking Style on Promotional Message Effectiveness: An Experimental Study with Eye-Tracking [(Articles in Press)]
-
Hesaraki, Atefeh
Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
-
Heshmati, Afshin
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Heydari, Saba
Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
-
Hghighi Nasab, Manizheh
A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran
(A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
-
Hoseinzadeh, Ali Hosein
Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
-
Hoseinzadeh Shahri, Masumeh
The Impact of Store Image on Patronage
Intention and Customer Loyalty
(The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
-
Hoseinzade Shahri, Masumeh
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
-
Hosnavi, Reza
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
-
Hosseini, Mirza Hassan
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Hosseini, Rouhollah
Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
-
Hosseini, Sayed Mojtaba
The Effect of Sales Promotion Mix and Customer
Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
-
Hosseini, Seyede Asma
Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
-
Hosseini, Seyed Jaber
Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
-
Hosseini, Seyed Mahmoud
Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
-
Hosseini, Seyed Mahmoud
Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
-
Hosseini, Seyed Mahmoud
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Hosseini, Seyed Yaghoub
Designing a Model for Measuring
Organizational External Intelligence:
An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
-
Hosseini, Seyed Yaghoub
Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
-
Hosseini, S.Y.
Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
-
Hosseini-Hashemzade, Davood
Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
-
Hosseinipour, SeyedVahid
Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
-
Hosseini-Robat, Seyede Mansoureh
Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2011]
-
Hosseini Safa, Salman
Business Model Design Based On Foresight: Presentation And Validation Of A Conceptual Model [(Articles in Press)]
-
Hosseini Tooli, Farshid
Impacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
-
Hosseinpor, Mahdi
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
-
Hosseinpour, Mehdi
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Hossein Rashidi, Taha
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Hosseinzadeh, Ali
Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
-
Hosseinzadeh, Ali
Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
-
Hosseinzadeh, Mahnaz
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Hosseinzadeh, Mashallah
Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
I
-
Ibrahimi, Abdulhamid
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Imani, Saheb
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Imankhan, Niloofar
Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
-
ImanKhan, Niloofar
Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
-
Irandoost, Mansour
A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
-
Irani, Alireza
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Irani, Hamidreza
Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
-
Irani, Hamid Reza
Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
-
Irani, Hamid Reza
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
-
Irani, Sepideh
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Iravani, Mohammad Javad
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Iravany, Mohammad Javad
Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
-
Izadi, Hamid
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
J
-
Jafari, Elnaz
The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
-
Jafari, Seyed Mohammad Bagher
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Jafari Zare, Morteza
Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
-
Jafarnejad Chaghooshi, Ahmad
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Jahanbakhsh Tehrani, Pegah
The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
-
Jahanbeyklouei, Ali
The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
-
Jahanian, Rudabeh
Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
-
Jahedi, Pedram
Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
-
Jalaee, Sayed Abdolmajid
Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
-
Jalalat, Shabnam
The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative
Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
-
Jalali, Mohammad
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
-
Jalali, Reza
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
-
Jalali, Seyed Hossein
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Jalali, Seyed Hossein
Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2021, Pages 934-955]
-
Jalalian, Saeed
The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
-
Jalalniya, Raheleh
Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
-
Jalalniya, Raheleh
Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
-
Jalilian, Hossein
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Jalilvand, Mohammad Reza
The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
-
Jalilvand, Mohammad Reza
The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
-
Jamali, Shahram
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
-
Jamalieh Bastami, Behtash
Design and Explanation of the Model of Dynamic Segmentation through the International
Petroleum Product Market of Iran
(Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
-
Jamallo, Fatemeh
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Jamipour, Mona
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Jamipour, Mona
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Jami Pour, Mona
Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
-
Jami Pour, Mona
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Jami Pour, Mona
The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
-
Jam porazmey, Mona
A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2011]
-
Janatifar, Hossein
Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
-
Jandaghi, Gholamreza
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Jandaghi, Gholamreza
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
-
Jandaghi, Gholamreza
Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
-
Jane, Sara
New Media Consumption Pattern among Iranian Consumers:
An Interpretative Phenomenological Analysis [(Articles in Press)]
-
Javadi, Mohammad
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
-
Javadi, Mohammad
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
-
Javadipour, Ahmad
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Javidihagh, Maryam
A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
-
Joshyar Najafabadi, Lila
Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
K
-
Kabgani, Mohammadhossein
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Kabiri Fard, Donya
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Kalantari, Khalil
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Kalantary, Sahand
The Effect of Thinking Style on Promotional Message Effectiveness: An Experimental Study with Eye-Tracking [(Articles in Press)]
-
Kamareh, Mahmoud
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Kamrani, Behnam
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Karami, Jahangir
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Karami, Karami
Survey of Consumer Decision Making Styles for Home Appliance Store Buyers
(Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
-
Karami, Masoud
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Karami, Massuod
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
-
Karampour, Abdolhasan
Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
-
Karampour, Abdolhosein
Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
-
Kargar Shouraki, Mohammad
Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
-
Kargar Shouraki, Mohammad
Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
-
Karimi, Ensieh
Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2015, Pages 731-753]
-
Karimi, Touraj
Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
-
Karimi Herisi, Sanaz
Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
-
Karimizand, Mehdi
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
-
Karoubi, Mehdi
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Kashkuli, Mahbubeh
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Kazemi, Ahmad
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Kazemi, Ali
Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
-
Kazemi, Mehdi
Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2015, Pages 665-685]
-
Kazemi, Moein
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Kazemian, Mina
The Future Estimation of Food Packaging Industry in Iran based on a
Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2021, Pages 838-864]
-
Kazemi Rashanani, Hadiseh
Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
-
Keimasi, Masoud
Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
-
Keimasi, Masoud
Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
-
Keimasi, Masoud
Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
-
Keimasi, Masoud
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
-
Keimasi, Masoud
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Keimasi, Masoud
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
-
Keimasi, Masoud
Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
-
Keimasi, Masoud
Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
-
Keimasi, Masoud
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Keimasi, Masoud
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
-
Keimasi, Masoud
Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
-
Kenarroodi, Mohammadhosein
Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
-
Kenarroodi, Mohammad Hosein
A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
-
Keshavarz Turk, Eynollah
Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
-
Ketabian, Hamid
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Keymasi, Masoud
Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
-
Khabbaz Bavil, Samad
The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation
Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
-
Khabbaz Bavil, Samad
Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
-
Khademi, Mehdi
The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
-
Khademi Gerashi, Mehdi
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
-
Khaef Elah, Ahmad Ali
Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
-
Khaje Dahaghani, Khaje Dahaghani
Survey of Consumer Decision Making Styles for Home Appliance Store Buyers
(Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
-
Khajeheian, Datis
Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
-
Khajeheian, Datis
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Khajeheian, Datis
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Khakbaz, Azimeh Sadat
Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
-
Khaksari, Mohammad
A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
-
Khaleghi, Ali
Business Model Design Based On Foresight: Presentation And Validation Of A Conceptual Model [(Articles in Press)]
-
Khaleghi Moghaddam, Vahid
Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2021, Pages 1069-1091]
-
Khalifeh, Mojtaba
The Effect of Sales Promotion Mix and Customer
Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
-
Khalifeh, Mojtaba
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Khalilimoghadam, Maryam
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
-
Khalili Roudi, Morteza
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Khani, Sajad
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Khani, سجاد
Model of consumer search behavior in the online space for experimental goods and search [(Articles in Press)]
-
Khanifar, Hossein
Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
-
Khanjanzadeh Kakeroodi, Navid
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Khanjanzadeh Kakeroodi, Navid
Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
-
Khanlari, Amir
Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
-
Khanlari, Amir
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
-
Khanlari, Amir
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Khanlari, Amir
Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2015, Pages 773-790]
-
Khanlari, Amir
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Khanlari, Amir
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Khanlari, Amir
Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
-
Khanmohammadi, Ehsan
Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map [Volume 6, Issue 3, 2014, Pages 575-600]
-
Khanmohammadi, Ehsan
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Khansari, Yahya
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Khashei, Vahid
Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
-
Khashei, Vahid
Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
-
Khashei, Vahid
Dynamic Capabilities and Firm Growth: A framework-based systematic literature review [(Articles in Press)]
-
Khashei Varnamkhasti, Vahid
Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
-
Khashei Varnamkhasti, Vahid
A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
-
Khataei, amir
The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
-
Khazaei, Sajjad
Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model
in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
-
Khazaei Pool, J
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Khazaei Pool, Javad
Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
-
Kheiri, Bahram
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Kheiri, Bahram
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Kheiri, Bahram
Designing a model of factors determining the specific value of the company's brand and ranking them based on the fuzzy Delphi method and structural equations [(Articles in Press)]
-
Kheiry, bahram
Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
-
Khodadadhoseini, Seyed Hamid
Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
-
Khodadad Hoseini, Seyed Hamid
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
Khodadad Hoseini, Seyed Hamid
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Khodadad Hoseini, Seyed Hamid
Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities
Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
-
Khodadad Hoseini, Seyed Hamid
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Khodadad Hoseini, Seyed Hamid
Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
-
Khodadad Hoseini, Seyyed Hamid
Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
-
Khodadad Hosseini, Hamid
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
-
Khodadad Hosseini, Seyed Hamid
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Khodadad Hosseini, Seyed Hamid
Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty:
A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
-
Khodadad Hosseini, Seyed Hamid
Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
-
KhodadadHosseini, Hamid
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Khodaei, Farnaz
The effect of design thinking on corporate performance through the mediation of business model innovation [(Articles in Press)]
-
Khodami, Soheila
Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2012, Pages 1-18]
-
Khodayari, Faranak
Providing an inbound marketing model with a meta synthesis approach [(Articles in Press)]
-
Khoddami, Soheila
The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
-
Khoddami, Soheila
Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
-
Khoon Siavash, Mohsen
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
-
Khoon Siavash, Mohsen
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Khoon Siavash, Mohsen
Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
-
Khorakian, Alireza
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
Khorsandi, Hamideh
Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
-
Khoshnevis, Maryam
Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
-
Khoshnevis, Mozhde
Model of consumer search behavior in the online space for experimental goods and search [(Articles in Press)]
-
Khoshsima, Gholam Reza
The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
-
KHosravani, Farzaneh
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
-
Khosravi, Maryam
The Impact of Store Image on Patronage
Intention and Customer Loyalty
(The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
-
Khounsiavash, Mohsen
Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
-
Khounsiavash, Mohsen
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Kiaee, Kiandokht
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Kialashaki, J.
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Kiamehr, Mehdi
The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
-
Kiemasi, Masoud
Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2015, Pages 867-887]
-
Kohyari Haghighat, Amin
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
-
Kordanaij, Assadollah
Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
-
Kordestani, Gholamreza
Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
-
Kordnaeij, Asadolah
Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
-
Kordnaeij, Asadollah
Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
-
Kordnaeij, Asadollah
Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty:
A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
-
Kordnaiej, Asadollah
Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
-
Kord Naiej, Asad Allah
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
Kordna’eej, Asadollah
Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities
Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
L
-
Labafi, Somayeh
Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
-
Labafi, Somayeh
Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2021, Pages 1069-1091]
-
Labafi, Somayeh
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Lali, Mohammadreza
Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
-
Latifi, Meisam
Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
-
Latifi, MohammadMehdi
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Lavaei Adaryani, Rasool
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Lazar, Farinoosh
Providing an inbound marketing model with a meta synthesis approach [(Articles in Press)]
-
Lotfi, Ali
Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
-
Lotfi, Ali
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
M
-
M, M
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Madhoshi, Mehrdad
Evaluating the Effectiveness of Viral Advertising
Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
-
Maghhsoodi, vahid
The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
-
Mahdi Zadeh, Mehran
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Mahmodi Meimand, Mohammad
Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
-
Mahmoodi, Vahid
Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
-
Mahmoudi, Mahdi
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Mahmoudi, Seyed Mohammad
Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
-
Mahmoudi, Vahid
Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
-
Mahmoudian, Omid
Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2011]
-
Mahmoudian, Omid
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Mahmoudian, Omid
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Mahmoudi Maymand, Mohammad
The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
-
Mahmoudi Maymand, Mohammad
Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
-
Mahmoudi Maymand, Mohammad
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Mahmoudi Meimand, Mohammad
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Mahmoudzadeh, Ahad
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Mahpour, Alireza
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Makizadeh, Vahid
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Malek Akhlagh, Esmaeil
Choosing Innovation Strategies by Using a
Combined Delphi and ANP Approach
Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
-
Maleki, Mohamad Mehdi
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Maleki, Morteza
Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
-
Maleki Minbashrazgah, Morteza
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Maleki Minbashrazgah, Morteza
Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
-
Maleki Minbashrazgah, Morteza
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Maleki Min Bash Razgah, Morteza
Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
-
Maleki MinBashRazgah, Morteza
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
-
Mamdohi, Amir Reza
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Mamdoohi, Amir Reza
A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2011]
-
Manian, Amir
A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
-
Manian, Amir
Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
-
Mansouri, Saeedeh
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Mansourian, Yazdan
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Mansourian, Yazdan
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Mansourian, Yazdan
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Mardazad Navi, Payam
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Mardazad Navi, Payam
Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
-
Martaei Gharehbelagh, Reza
The relation of salesperson interaction with customer and salesperson performance
(Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2011]
-
Mashayekhi, Alinaghi
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Mashayekhnia, ALI
A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
-
Masoomzadeh Zavareh, Abolfazl
Industrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
-
Masooudy, Nazanin
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Masoumi, Fateme
Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
-
Masoumian Miandoab, Parviz
Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
-
Mazarei, Sajad
The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
-
Mazarei, Sajad
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Mazraeh, Shirin
Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
-
Mazrouei NasrAbadi, Esmaeil
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Mazroui Nasrabadi, Esmaeil
Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
-
Mehdizade, Mehran
Choosing Innovation Strategies by Using a
Combined Delphi and ANP Approach
Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
-
Mehrabani, Mahnaz
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
-
Mehrabi Kooshki, Ali
Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
-
Mehraeen, Mohammad
Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
-
Mehrani, Hormoz
Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
-
Mehrani, Sasan
Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
-
Mehrgan, Mohammad Reza
Measuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
-
Mehrgan, Mohammad Reza
Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
-
Mehrjoo, Elham
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Mehrmanesh, Hassan
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Mehrnoosh, mina
Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
-
Mehrnosh, Mina
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Memariani, Azizollah
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Menati, Nahid
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Minaie Bidgoli, Behrouz
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Minavand, Mohammad Gholi
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Minoo, Farzin
An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
-
Mira, Abolghasem
Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
-
Mira, Abolghasem
An Investigation on Iranian Consumer's
Religiosity Effect on Intention to buy
Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
-
Mira, Abolghasem
Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
-
Mira, Abolghasem
Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
-
Mira, Seid Abolghasem
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Mira, Seyid Abolghasem
Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
-
Mira, Seyyed Abolghasem
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Mirabi, Vahidreza
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
-
Mirahmadi, Seyed Mohammad Reza
Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
-
Mirbagheri, Fateme
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Mirbargkar, Seyed Mozafar
Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
-
Mirfakhraldini, Seyyed Heidar
An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
-
Mirjahanmard, Seyed Javad
Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
-
Mirkazemi Mood, Mohammad
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Mirsepasi, Naser
Strategic Approach to Human Resource Architecture Conceptual Framework
(A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
-
Mirvahedi, Saeed
Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
-
Mirzaei, Roozbeh
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Mirzaei Rabor, Fatemeh
Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
-
Moazz, Hashem
Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
-
Mobarhan, Samaneh
Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
-
Mobasher Amini, Ramezanali
Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
-
Modarresi, Meysam
Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
-
Moeini, Hossein
Commitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
-
Moeini, Hossein
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Moghadam, Arash
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Moghadam, Reza
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Moghaddam, Alireza
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Moghimi, Seyed Mohamad
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Moghimi, Seyed Mohammad
Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
-
Moghimi, Seyyed Mohammad
Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
-
Moghimi, Seyyed Mohammad
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Mohaghar, Ali
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Mohaghar, Ali
The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning
Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
-
Mohaimani, Marjan
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Mohamadi, Ali
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
-
Mohamadi, Esfandiar
Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
-
Mohamadi, Shahpoor
Impacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
-
Mohamadian, Mahmoud
Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
-
Mohamadifam, Sina
The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
-
Mohamadifar, Yousef
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Mohamadi Zanjirani, Mohamadi Zanjirani
Examining Influencing Factors on Corporate
Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
-
Mohamadzamani, Mohamdreza
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Mohammadi, Aboulfazl
Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions
(Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
-
Mohammadi, Asma
Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
-
Mohammadi, Efat
Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
-
Mohammadi, Effat
Regulation and Prediction of Customers’ Behaviors Based on Rough Set Theory and Selectability/Rejectability Measures
(Case Study: Sony Ericsson Mobile Phones) [Volume 6, Issue 1, 2014, Pages 145-166]
-
Mohammadi, Effat
Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
-
Mohammadi, Effat
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
-
Mohammadi, Esfandiyar
A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
-
Mohammadi, Esfandyar
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
-
Mohammadi, ESFANDYAR
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Mohammadi, Hamzeh
Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
-
Mohammadi, Seyed Javad
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
-
Mohammadi, Seyyed Buik
Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
-
Mohammadi, Seyyed Buik
Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
-
Mohammadian, Ayob
Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
-
Mohammadian, Ayoub
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Mohammadian, Ayoub
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Mohammadian, Ayoub
Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
-
Mohammadian, Behzad
Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
-
Mohammadian, Mahmood
The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
-
Mohammadian, Mahmood
The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
-
Mohammadian, Mahmood
Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
-
Mohammadian, Mahmoud
A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
-
Mohammadian, Mahmoud
Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
-
Mohammadian, Setare
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
-
Mohammadi Doorbash, Zahra
Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
-
Mohammad Nabi, Zohreh
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
-
Mohammad shafiee, Majid
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
-
Mohammad shafiee, Majid
Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [(Articles in Press)]
-
Mohammad Shafiee, Majid
Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
-
Mohammadzadeh Vanestan, Soheila
Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
-
Mohammadzade Parchin, Nahid
Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
-
Mohebbi, Amir
Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
-
Mohebimanesh, Omid
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
-
Mohseni, Mohsen
Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
-
Mohsenin, Mohsenin
Survey of Consumer Decision Making Styles for Home Appliance Store Buyers
(Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
-
Mohsenin, Shahryar
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
-
Mohtaram, Rahim
The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2015, Pages 791-807]
-
Mohtaram, Rahim
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Mohtaram, Rahim
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
Mohtaram, Rahim
Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
-
Mokhtari, Leila
The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
-
Mokhtari Moughari, Mahdieh
Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
-
Mokhtarzadeh, Nima
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Mokhtarzadeh, Nima
Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2021, Pages 934-955]
-
Mokhtarzadeh Garoosi, Nima
Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
-
Molahoseini, Ali
The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
-
Mollaahmadi, Fahimeh
Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
-
Mollahosseini, Ali
Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2011]
-
Monavarian, Abbas
Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
-
Monavvarian, Abbas
Studying the Position of Project management in strategic Planning of General Contractors' Co's
(The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
-
Monavvarian, Abbas
Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
-
Montazeri, Mohammad
Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
-
Moosakhani, Mohammad
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
-
Moosavi Rashedi, Seyed Habib
Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
-
Moradi, Mahmoud
Choosing Innovation Strategies by Using a
Combined Delphi and ANP Approach
Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
-
Moradi, Mohammad
Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
-
Moradi, Mohammad
Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
-
Moradi, Sedigheh
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Moradi Dizgarani, Milad
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
-
Morovati Sharifabadi, Ali
Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
-
Mortazavi, Saeed
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
-
Mortazavi, Saeed
Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
-
Mosadegh, Mohammad Javad
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Moshabaki, Asghar
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
-
Moshabaki, Asghar
Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
-
Moshabaki Esfahani, Asghar
Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
-
Moshabbaki, Asghar
Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
-
Moshabbaki, Asghar
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Moshabbaki Esfahani, Asghar
Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
-
Moslem Alavi, Seyyed
Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
-
Motallaei, Farhad
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Motallebi, Davoud
Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
-
Motavaseli, Mahmood
Impacts of Export Promotion Programs on Firm’s Export Performance:
The case of Iranian electric industry [Volume 2, Issue 2, 2010]
-
Mottaghi, Sanam
Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
-
Moura Engracia Giraldi, Janaina De
Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
-
Mousavi, Parisa
Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
-
Mousavi, Sayed Mohsen
Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2021, Pages 1092-1116]
-
Mousavi, Seyednajmoudin
Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
-
Mousavi, Seyyed Najmeddin
The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
-
Moussavi Neghabi, Seyed Mojtaba
Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2021, Pages 1030-1049]
-
Movasagh, Mehrdad
The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
-
Muosavi, Seyed Najmoldin
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
-
Musa Khani, Morteza
Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
N
-
Naami, Abdullah
Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
-
Naami, Abdullah
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Nabavizadeh, Foroogh
Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
-
Nabizade, Narges
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Nabizadeh, Fatemeh
The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
-
Nadaf, Mahdi
Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
-
Nadaf, Mahdi
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
-
Naddafi, Tahereh
Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
-
Naderi, Mahmood
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Naderi Khorshidi, Alieaza
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
Naghdi, Etebar
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Najafbeigi, Reza
Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
-
Najafi, Kobra
Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
-
Najafi, Kobra
A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
-
Najafi Majd, Samad
Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
-
Najafi Siahroudi, M.
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Najafi Siahroudi, Mahdi
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Najafi Siahroudi, Mehdi
Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
-
Namamian, Farshid
Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
-
Namdar, Mohammadreza
Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
-
Nargesian, Abbas
The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
-
Nasehifar, Vahid
Industrial Marketing Audit
In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
-
Nasehifar, Vahid
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Nasehifar, Vahid
Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
-
Nasehifar, Vahid ,
Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
-
Naserpour, Mehrdad
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
-
Nasiri, Hakimeh
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Nasiri, Hamed
Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor
Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
-
Nasiri, Mohammad
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Nasiri, Ramin
The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
-
Nasiri, Sepideh
The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
-
Nasirzadeh, Elnaz
Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
-
Nasri, Mostafa
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Nasri, Mostafa
Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
-
Nasr Isfahani, Ali
Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
-
Nasr Isfahani, Ali
Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
-
Nasrolahi Vosta, Leila
The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
-
Nasrolahi Vosta, Simin
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Nategh, Mohammad
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Nayebzade, Shahnaz
The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
-
Nayyeri, Shahrzad
Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
-
Nazari, Mohammad Ali
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Nazari, Mohsen
Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
-
Nazari, Mohsen
The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
-
Nazari, Mohsen
Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
-
Nazari, Mohsen
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Nazari, Mohsen
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Nazari, Mohsen
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Nazari, Mohsen
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Nazari, Mohsen
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Nazari, Mohsen
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Nazari, Mohsen
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Nazari, Mohsen
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Nazari, Mohsen
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Nazari, Mohsen
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
-
Nazari, Mohsen
Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
-
Nazari, Mohsen
Editor's note: Content analysis of the opinions of the judges of the Journal of Business Management [Volume 12, Issue 4, 2021, Pages 833-837]
-
Nazari, Mohsen
Pathology of research strategies in business and marketing research in Iran [Volume 13, Issue 1, 2021, Pages 1-2]
-
Nazari, Mohsen
Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
-
Nazari, Mohsen
Editor's note: Validity of qualitative research [Volume 13, Issue 2, 2021, Pages 304-305]
-
Nazari, Mohsen
Editor's note: The researcher's silence [Volume 13, Issue 3, 2021, Pages 609-610]
-
Nazari, Mohsen
The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
-
Nazari, Mohsen
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Nazari, Mohsen
Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
-
Nazari, Mohsen
Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
-
Nazari, Mohsen
Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
-
Nazari, Mohsen
The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
-
Nazari, Mohsen
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
-
Nazari, Sima
Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
-
Nazaripour, Mohammad
The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
-
Nazarpori, Amir Hoshang
The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
-
Nazri, Mohsen
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Nejat, Soheil
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Nejat, Soheil
Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty:
A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
-
Nejat, Soheil
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Nejat, Soheil
Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
-
Nekooeezadeh, Maryam
The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
-
Nekuie, Milad
The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
-
Nemat, Maserrat
The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
-
Nesabi, Hamidreza
Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
-
Nesabi, Vahidreza
Designing a model of factors determining the specific value of the company's brand and ranking them based on the fuzzy Delphi method and structural equations [(Articles in Press)]
-
Nezhadali Lafmejani, Hamidreza
Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
-
Nik Aein, Nastaran
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Nikbakht, Fatemeh
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
-
Nikbakht, Mohamad Javad
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
-
Nikkhah, Younes
Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
-
Niknafs, Aliakbar
The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
-
Nikokar, Gholam Hosein
Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
-
Nikokar, Gholam Hosein
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Nikokar, Gholam Hossein Nikokar
Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
-
Nikokar, Golamhosseien
Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions
(Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
-
Nikookar, Gholamhosein
The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
-
Nikookar, Gholam Hosein
Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
-
Nikookar, Gholam Hossein
Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
-
Nikraftar, Tayebeh
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
-
Niku, Abbasi
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
-
Noktedan, Imaneh
Analysing the Influence of service Quality on Customer Loyalty
(A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
-
Norouzi, Ashraf
An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
-
Norouzi, Hossein
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Norouzi, Hossein
Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
-
Norouzi, Kian
The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
-
Noruzi Nik, Yasaman
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Nosratpanah, Rasoul
The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
-
Nosrat Panah, Rasoul
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Nourbakhsh, Seyed Kamran
Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
-
Nsarallahi, Mahdi
Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
-
Nurani, Mohammad
Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
O
-
Olfat, Laya
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
-
Osanlou, Bahareh
Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
-
Osanlou, Bahareh
The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
-
Osanlou, Bahareh
Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
-
Osanlou, Bahareh
Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
-
Ostadi, Bakhtiar
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
P
-
Pahlevani Ghomi, Masoumeh
Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
-
Parhizgar, Mohammad Mahdi
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Parnian, Parham
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2023, Pages 675-694]
-
Parsafard, Mohammad Reza
Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
-
Parvandi, Yahya
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Pasbani, Mohammad
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
-
Pashaabadi, Mikael
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Pezeshki Najafabadi, Fereshteh
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
-
Pira, Davoud
Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
-
Pirani AhmadAbad, Neda
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Pirayesh, Reza
Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
-
Poorani, Ali
An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
-
Pooya, Alireza
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Porashraf, Yasanollah
An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
-
Porvali, Behrouz
Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
-
Pourashraf, Yasanolahi
The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
-
Pourashraf, Yasanollah
The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
-
Pourashraf, Yasanollah
Explaining the Problems and Barriers of Export Development in Ilam Province [Volume 6, Issue 1, 2014, Pages 1-20]
-
Pour Ashraf, Yasan allah
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Pourdehghan, Adel
Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
-
Pourezzat, Ali Asghar
Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
-
Pourezzat, Ali Asghar
Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
-
Pourezzat, Ali Asghar
Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
-
Pour Ezzat, Ali Asghar
Survey of Theory-building Barriers in Social
Sciences Area [Volume 1, Issue 2, 2009]
-
Pourheydari, Omid
A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
-
Pourhosseini, Amir Hosein
Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
-
Pourhosseini, Sadaf
Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
-
Pourkarimi, javad
Organizational strategies in turbulent environment (A Meta-Synthesis study) [(Articles in Press)]
-
Pourmourdini, Alahe
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
-
Pourmourdinii, Elahe
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Pourmourdinin, Elahe
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Poursaeed, Mohammadmehdi
Investigating Impact of Published Content Properties on Customer Engagement in Social Media with Data Mining Approach (Case Study: Instagram Social Media) [(Articles in Press)]
-
Poursaeed, Mohammad Mehdi
The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
-
Poursaeed, Mohammad Mehdi
Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
-
Poursalimi, Mojtaba
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
Purashraf, Yasan-Alah
A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
-
Purashraf, Yasanollah
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
R
-
Rabbani, Yousef
Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
-
Raei, Reza
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Rafiei Rasht Abadi, Fatemeh
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Rahchamani, Ahmad
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Rahimi, Farajollah
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Rahimi, Hesam
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Rahimian, Saba
The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
-
Rahimian, Samaneh
Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
-
Rahimi Baghmalek, Jahanbakhsh
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Rahimnia, F.
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Rahimnia, Fariborz
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
-
Rahimnia, Fariborz
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Rahimnia, Fariborz
Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
-
Rahimnia, Fariborz Rahimnia
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
-
Rahmani, Kamal-eldin
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
-
Rahmanian, Emad
Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
-
Rahmani Khorami, Fariba
Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
-
Rahmani Kouhbanani, Mohammad Ali
Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
-
Rahmani Meybodi, Farahnaz
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
-
Rahmanseresht, Hossein
Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
-
Rahmanseresht, Hossein
A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
-
Rahmanseresht, Hossein
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Rahmanseresht, Hossein
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Rahman Seresht, Hosein
A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
-
Rahmany Youshanlouei, Hosein
Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
-
Rahmati, Elham
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Rahmati, Yalda
Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
-
Rahnama, Ameneh
Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
-
Rahnama Qara Khan Biglou, Afshin
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Rahrovy, Elnaz
Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
-
Raiesi, Iman
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Rajabi Myandareh, Ali Akbar
A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2015, Pages 827-844]
-
Rajabipour, Alireza
Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
-
Rajabpour, Ebrahim
Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
-
Rajabpour, Ebrahim
Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
-
Rajaee Harandi, Saeedeh
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Ramazani, Sanaz
The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
-
Ramazanian, Mohammad Rahim
Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
-
Ramezani, Ali
Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
-
Ramezani, Mojtaba
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Ramezani, Sara
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Ramezani, Sara
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
-
Ramezanian, M.R
Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
-
Ramezanian, Rasool
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Ramezan poor Nargesi, Ghasem
Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
-
Raminmehr, Hamid
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
Ramooz, Najmeh
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Ranjbar, Armin
Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
-
Ranjbar, Mohammad Hadi
Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
-
Ranjbarian, Bahram
The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
-
Ranjbarian, Bahram
Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
-
Ranjbarian, Bahram
Commitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
-
Ranjbarian, Bahram
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Ranjbarian, Bahram
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
-
Ranjbarian, Bahram
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Ranjbarian, Bahram
Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
-
Ranjbarian, Bahram
Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
-
Ranjbariyan, Bahram
Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
-
Rashidi Astaneh, Matin
The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
-
Rashid Kaboli, Majid
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Rasoolian, Saeedeh
Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
-
Rastegar, Abbasali
Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
-
Rastegar, Abbas Ali
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Rastegari, Reza
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
-
Rastgar, Abasali
The Investigation of Effective Factors in Acceptance of Electronic Banking
(Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
-
Rastgar, Abbasali
Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
-
Rastgar, Abbas Ali
Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
-
Rastgar, Abbasli
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
-
Rastgar, Abbasli
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Rayej, Hamzeh
Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
-
Rayej, Hamzeh
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Razavi, Mostafa
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Razavi, Mostafa
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Razavi, Razavi
Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
-
Razi, Nasrin
Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
-
Razmi, Jafar
Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
-
Rejali, Seyyed Mohammad Javad
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
-
Reshadatnia, Parisa
The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
-
Rezaee, Saeed
Evaluating the Effectiveness of Viral Advertising
Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
-
Rezaeei, Parisa
Survey of Theory-building Barriers in Social
Sciences Area [Volume 1, Issue 2, 2009]
-
Rezaee Kelidbari, Hamidreza
The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
-
Rezaee Kelidbari, Hamid Reza
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Rezaei, Farzin
Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
-
Rezaei Dolatabadi, Hosein
Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
-
Rezaei Yousefi, Behnam
Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
-
Rezaie, Nakisa
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
-
Rezaiean, Ali
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Rezaiean Akbarzadeh, Saman
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Rezapour, Hossein
Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
-
Rezvani, Mehran
Promotion Mix Modeling by Fuzzy Approach
(A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
-
Rezvani, Mehran
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Riazi, Gholamhossein
Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
-
Rohani, Amirreza
Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
-
Roosta, Ahmad
Factors Effect Salespeople Performance
Based on Multilevel Approach [Volume 2, Issue 2, 2010]
-
Roosta, Ahmad
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Roosta, Ahmad Roosta
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Roshandel, Taher
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Roshandel Arbatani, Taher
Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
-
Roshandel Arbatani, Taher
Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2011]
-
Roshandel Arbatani, Taher
A Survay of Factors Influencing on Tourism based on Expects and Conceptions and Gap Analysis
(Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
-
Roshandel Arbatani, Taher
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Roshandel Arbatani, Taher
Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
-
Roshandel Arbatani, Taher
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Roshandel Arbatani, Taher
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Roshandel Arbatani, Taher
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Roshandel Arbatani, Taher
Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
-
Roshandel Arbatani, Taher
Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
-
Roshandel Arbatani, Taher
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Roshandel Arbatani, Taher
The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
-
Roshani, Gholamhossein
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
-
Rostami, Valioallah
Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
-
Rouhani, Saeed
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
-
Rouhani, Saeed
Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
-
Roushandel Arbatani, Taher
Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
-
Roushsndel Arbatani, Taher
New Media Consumption Pattern among Iranian Consumers:
An Interpretative Phenomenological Analysis [(Articles in Press)]
-
Rousta, Alireza
A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
S
-
Saadeghvaziri, Faraz
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Sabaghi, Shaghayegh
A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
-
Saberian, Fatemeh
Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
-
Sabour Abvani, Elham Sadat
Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
-
Sabzali Yamaqani, Kobra
Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
-
Sabzali Yameqani, Ali
Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
-
Sabze Ali, Rezvan
Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2015, Pages 773-790]
-
Sadabadi, Ali Asghar
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Sadat, Mir Mahmoud
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Sadegh, Fershteh
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
-
Sadegh, Mohammad Hadi
Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
-
Sadegh, Mohammad Hadi
Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
-
Sadeghi, Mohammad
Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
-
Sadeghi Moghadam, A.A.
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
-
Sadeghi Moghadam, M.R.
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
-
Sadeghi Moghaddam, Mohhammad Reza
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Sadeghpour, Ali
Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
-
Sadegh Vaziri, Faraz
Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
-
Sadidi, Majid
Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
-
Saeedirad, Fatemeh
Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
-
Saeednia, Hamidreza
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
-
Saeida Ardakani, Saeid
An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
-
Saeida Ardakani, Saeid
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Safabakhsh, Shahla
Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
-
Safari, Ali
The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2015, Pages 809-826]
-
Safari, Ali
Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
-
Safari, Hosein
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Safari, Hosein
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Safari, Hossein
Measuring Competitiveness of Methanol through Fuzzy System [Volume 2, Issue 1, 2010]
-
Safari, Hossein
Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map [Volume 6, Issue 3, 2014, Pages 575-600]
-
Safari, Hossein
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Safari, Hossein
A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
-
Safari, Hossein
Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
-
Safari-kahreh, Mohammad
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Safari-Kahreh, Mohammad
Analyzing Strategic Position of Universities and
Nonprofit Institutes in Iran: Using a Strategic
Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
-
Safarnia, Hasan
The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
-
Safarzadeh, Hossein
A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
-
Safarzadeh, Hossein
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
-
Safehian, Jalil
Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
-
Saidi Arani, Fatemeh
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
-
Salahi Kojour, Azim
Identifying the components of innovative marketing strategies in the sports industry with foundational data theory [(Articles in Press)]
-
Salahshour, Akbar
A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2011]
-
Salarifar, Mona
Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
-
Salavati, Adel
Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
-
Salavatian, Siavash
Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
-
Saleh Gohari, Ali
Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
-
Salehi, Ali
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Salehi, Ali
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Salehi, Faranak
Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
-
Salehi, Farank
Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
-
Salehi, SeyyedMorteza
Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions
(Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
-
Salimi, Ahmad
An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
-
Salimi, Amir
The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
-
Salimi, Mehran
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Salmanpour Sohi, Abbas
Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
-
Samadi, Mansour
Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
-
Samadi, Mansour
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
-
Samavatian, Hossein
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Samii Nasr, Mahmoud
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Samizadeh, Mehdi
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Samizadeh, Mehdi
The Effect of Sales Promotion Mix and Customer
Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
-
Samizadeh, Mehdi
Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
-
Samizadeh, Mehdi
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Samsami, Fardis
Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2011]
-
Sanaee, Iman
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
-
Sanaei, Mohamad Reza
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Sanaie, Mohammad
Identifying the components of innovative marketing strategies in the sports industry with foundational data theory [(Articles in Press)]
-
Sanavifard, Rasoul
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
Sanavifard, Rasoul
Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
-
Sanayei, Ali
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Sanayei, Ali
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Sanayei, Ali
Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
-
Sanayei, Ali
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
-
Sanayei, Ali
Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
-
Sanayei, Ali
An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
-
Sanayei, Ali
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
-
Sanayei, Ali
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
-
Saneian, Zahra
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Sangbor, Mohammad Ali
Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
-
Saniei Monfared, Mohammad Ali
The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
-
Sanoubar, Naser
The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
-
Satar, Vahid
A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
-
Saydi, Fazel
Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
-
Sayed Javadin, Sayed Reza
Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
-
Sayehmiri, Korosh
A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
-
Sedaghat, Hadi
Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
-
Sedghi, Abbas
Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
-
Sehhat, Saeed
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Seif, Yaser
Entrepreneurial Marketing, the Marketing Capabilities and Performance in
Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
-
Seif, Yaser
Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
-
Seifollahi, Naser
Explaining the role of dimensions of the characteristics of the omnichannel about the Customer-brand engagement and brand value co-creation according to the moderating role of the brand reputation [(Articles in Press)]
-
Sepahvand, Masood
The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
-
Sepahvand, Reza
The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
-
Sepahvand, Reza
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Sepandar, Sadegh
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
Sepehri, Mohammad Mehdi
An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
-
Sepehri, Mohammad Mehdi
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Seyed Hashemi Toloon, mohammad reza
Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
-
Seyedjavadein, Seyed Reza
Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
-
Seyed Javadein, Seyed Reza
Strategic Approach to Human Resource Architecture Conceptual Framework
(A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
-
Seyed Javadien, Seyed Reza
Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
-
Seyedjavadin, Seyed Reza
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Seyed Javadin, Seyed Reza
Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
-
Seyed Javadin, Seyed Reza
Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
-
Seyed Javadin, Seyed Reza
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Seyed-Javadin, Seyed Reza
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Seyed Kalali, Nader
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Seyyd Naghavi, Mir Ali
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
Seyyedamiri, Nader
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
-
Seyyedamiri, Nader
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
-
Seyyedamiri, Nader
Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
-
Seyyed Amiri, Nader
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Seyyed Hashemi, Mohammad
A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2011]
-
Seyyed Javadein, Seyed Reza
Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
-
Seyyed Javadin, Seyyed Reza
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Seyyednejad, Diman
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
-
Sfar Zadeh, Mahmoud
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Shabandarzadeh, Hamid
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Shabani, Marjan
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Shabani Nashtaee, Mitra
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Shabani Nashtaee, Mitra
Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
-
Shabani Nashtaee, Mitra
Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
-
Shaemi, Ali
Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
-
Shaemi Barzoki, Ali
Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
-
Shaemi Barzoki, Ali
Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
-
Shafei, Morteza
Commitment in Business-to-Business Relationships
Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
-
Shafei, Reza
Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
-
Shafei, Reza
Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
-
Shafi, Shokoufe
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Shafiee, Maysam