Journal of Business Management

C

• C2C (Consumer-to-Consumer) Identifying and prioritizing key success factors for emerging C2C platforms with a combination of qualitative and best-worst fuzzy method [(Articles in Press)]
• Capability. An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
• Case study Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
• CatBoost   Predicting Customer Value in Banking Using Machine Learning: A Novel Approach Based on Adaptive Synthetic Sampling and Feature Importance [(Articles in Press)]
• Categorization The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
• Causation Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
• Causes of Discount Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
• Cell phone advertisement Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
• Central Bank of Iran Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
• CEO Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
• Ceramic and Tile Industry Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
• Ceramic Tile Industry of Iran The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
• Chain stores A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
• Chain stores Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
• Chain stores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
• Chance-based price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
• Channel Integration Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
• Character The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
• Character-competence entanglement The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
• Characteristics of exporting companies Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
• Characteristics of export transactions Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
• Characteristics of Omnichannel Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
• Charity Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
• Charmaz’ Constructivist Approach Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
• Child The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
• Children Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
• Children Buying Behavior Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
• Children’s Magazines Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
• Chinese brand A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
• Choice Architecture Investigating the Effectiveness of Digital Nudges on Online Purchase Behavior: A Mixed-Methods Study with a Phenomenological Approach [(Articles in Press)]
• Cinema Industry Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
• Cinema Media Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
• CIPP model Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
• Circular business model Providing a transition framework for a sustainable innovative circular business model [(Articles in Press)]
• Circular Business Model Patterns A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
• Circular economy A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
• Circular economy Providing a transition framework for a sustainable innovative circular business model [(Articles in Press)]
• Citizenship behavior Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
• City Bank Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
• City brand Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
• City Branding Development of QR Code Model for City Branding in the Tourism Industry [Volume 18, Issue 1, 2026, Pages 110-136]
• Classical Grounded Theory Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
• Classification Barriers to Marketing Strategies Implementation: a Classification and Prioritization for Iran Khodro Company [Volume 1, Issue 1, 2009]
• Classification of Quality Attributes A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
• Client Satisfaction A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
• Cluster Analysis Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
• Cluster Analysis consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
• Cluster Analysis Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
• Clustering An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
• Clustering Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
• Clustering Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
• Clutter of advertisement The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
• CLV Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
• Co-creation Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
• Co-creation of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
• Co-destruction of brand value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
• Co-destruction of value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
• Co-destruction of value Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners [Volume 18, Issue 1, 2026, Pages 137-169]
• Coding Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
• Coding Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
• Cognition Based Trust Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
• Cognitive aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
• Cognitive Innovativeness Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
• Cognitive Map Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
• Cognitive Map Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
• Cognitive mapping Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
• Cognitive neuroscience Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
• Cognitive task Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
• Collaboration-competition Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
• Collaborative Consumption Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
• Collective sales efficacy Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
• Color attractiveness Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
• Color importance Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
• Color norms Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
• Color preferences Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
• Comfort Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
• Commercial Banking Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
• Commercial Banks A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
• Commercial media Modeling Advertising Attention in Commercial Media: A Qualitative–Quantitative Approach [Volume 18, Issue 1, 2026, Pages 265-292]
• Commitment The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
• Commitment A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
• Commitment Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
• Commitment Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
• Commitment Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
• Commitment Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
• Commitment to Society Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
• Communication The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
• Companies Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
• Company Features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
• Company Performance Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
• Comparative Study. Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
• Competency Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
• Competency Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
• Competency A Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
• Competency model Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
• Competition Development of a favorable model for competitiveness in the steel industry with the technology transfer approach [(Articles in Press)]
• Competitive Advantage Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
• Competitive Advantage A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
• Competitive Advantage Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
• Competitive Advantage The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
• Competitive Advantage The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
• Competitive Advantage Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
• Competitive Advantage Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
• Competitive Advantage Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
• Competitive Advantage Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
• Competitive Advantage The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
• Competitive Advantage The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
• Competitive Advantage Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
• Competitive Advantage Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
• Competitive Advantage Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
• Competitive Advantage Designing a Model for Strategic Opportunities in Iran’s Tourism Industry with a Focus on Immigration Institutions [(Articles in Press)]
• Competitive Advantages Identification of the Determining Factors of the Export Performance in the Food Industries [Volume 1, Issue 1, 2009]
• Competitive Advantages The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
• Competitive assessment indexes Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
• Competitive Capabilities Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
• Competitive Climate Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
• Competitive intelligence Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
• Competitive intelligence Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
• Competitive intelligence Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
• Competitive intelligence A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
• Competitive intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
• Competitive intelligence Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
• Competitive intelligence 0.2 Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
• Competitiveness Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
• Competitiveness Market Orientation and Business Performance in Iran [Volume 1, Issue 1, 2009]
• Competitiveness Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
• Competitiveness Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
• Competitiveness Development of a favorable model for competitiveness in the steel industry with the technology transfer approach [(Articles in Press)]
• Competitiveness The Design of a Success Model for Sporting Goods Manufacturing Companies in Global Markets [(Articles in Press)]
• Competitive Resources Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
• Competitive Strategies of Porter Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
• Competitive Strategy Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
• Competitive Strategy Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
• Competitive Strategy Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
• Competitive value Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
• Competitors intelligence Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
• Component Prioritization A Multi‑Criteria Evaluation Model for Assessing Entrepreneurship Ecosystem Readiness Level Based on the Isenberg Framework Using the Fuzzy Delphi and Best–Worst Method [(Articles in Press)]
• Composing Factors of Enterprise's Marketing Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
• Comprehensive framework for strategy formulation The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
• Compulsive Buying The Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
• Compulsive shopping Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
• Concentration Ratio Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
• Conceptualization Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
• Conceptual model Foresight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
• Conceptual model Identifying the Factors Affecting the Sustainability of Strategic Business Alliances [Volume 18, Issue 2, 2026, Pages 677-718]
• Conceptual model Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
• Confident discourse Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
• Confirmatory Factor Analysis Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
• Confirmatory Factor Analysis. The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
• Conflict handling The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
• Confusion motivation intensity The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
• Conjoint Analysis Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
• Consensus map Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
• Consequences Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
• Conservatism Modeling the Impact of Consumer Political Ideology on Purchasing Behavior and Behavioral Consequences with a Meta-Composition Approach [(Articles in Press)]
• Consideration Set The Influence of Personality Traits on Consideration Set Size [Volume 3, Issue 1, 2011, Pages 143-302]
• Construal levels Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
• Construction Industry Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
• Construction Industry Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
• Construction projects Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
• Consumer Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
• Consumer Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
• Consumer Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
• Consumer animosity Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
• Consumer Attitude Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
• Consumer behavior Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
• Consumer behavior A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
• Consumer behavior Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
• Consumer behavior A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
• Consumer behavior Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2011, Pages 127-140]
• Consumer behavior Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
• Consumer behavior Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
• Consumer behavior The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
• Consumer behavior Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
• Consumer behavior Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
• Consumer behavior Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
• Consumer behavior Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
• Consumer behavior Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
• Consumer behavior Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
• Consumer behavior Providing an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
• Consumer behavior The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
• Consumer behavior The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
• Consumer Brand Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
• Consumer brand engagement Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
• Consumer-brand relationship Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
• Consumer confusion A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
• Consumer Decision-Making Style Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
• Consumer engagement Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
• Consumer engagement Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
• Consumer engagement Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
• Consumer Ethnocentrism Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
• Consumer expenses A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
• Consumer Guilt Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
• Consumer happiness Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
• Consumer Online Impulsive Buying Intention Examining the Effect of Product Information on Online Impulse Purchase Intention with the Mediating Role of Hedonic Browsing in Digital Content Marketing (Case Study: Digikala) [(Articles in Press)]
• Consumer persuasion knowledge A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
• Consumer’s arrogance Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
• Consumer's Behavior A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2010]
• Consumer's Satisfaction The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
• Consumption experiences Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
• Consumption Sensitivity The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
• Consumption trends Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study [Volume 18, Issue 1, 2026, Pages 50-84]
• Content analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
• Content analysis Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
• Content analysis Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
• Content analysis Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry) [Volume 18, Issue 1, 2026, Pages 1-23]
• Content Marketing Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
• Content Marketing Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media [Volume 18, Issue 1, 2026, Pages 170-199]
• Content moderation Developing a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
• Content production Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
• Continuous organizational learning An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
• Continuous usage intention Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [Volume 18, Issue 2, 2026, Pages 447-474]
• Convolutional neural networks Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
• Cooperation Model A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
• Cooperation theories Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
• Coopetition Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
• Coopetition strategy Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
• Corporate accelerator Designing a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
• Corporate bank customers A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
• Corporate banking Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
• Corporate brand Designing an alignment model of the employee's personal branding and the Corporate brand in the fintech industry with Intercompany Customer Experience Management [(Articles in Press)]
• Corporate brand identity Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
• Corporate brand identity Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
• Corporate governance The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
• Corporate governance Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
• Corporate governance Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
• Corporate governance Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
• Corporate Governance Strategic Control Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
• Corporate Image Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
• Corporate Image Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2014, Pages 755-772]
• Corporate Image The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
• Corporate Parent A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
• Corporate Performance The Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
• Corporate Reputation The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
• Corporate Social Responsibilities Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
• Corporate social responsibility Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
• Corporate social responsibility Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2014, Pages 665-685]
• Corporate social responsibility Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
• Corporate social responsibility The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2014, Pages 687-708]
• Corporate social responsibility The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
• Corporate social responsibility Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
• Corporate social responsibility Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
• Corporate social responsibility Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
• Corporate social responsibility Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
• Corporate Story A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
• Corporate Sustainability Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
• Correspondence Analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
• Cosmetic Luxury Products Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
• Cosmetic products An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
• Cosmopolitanism Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
• Cosmopolitanism "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
• Cost Leadership Strategy Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
• Cost Leadership Strategy Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
• Costumer-based brand equity The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
• Courtesy Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
• Covid-19 Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
• Co-word analysis Bibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
• Creative Advertisement Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
• Creative marketing Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
• Creative thinking Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
• Creativity Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2014, Pages 773-790]
• Creativity Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
• Credit scoring Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
• Criminal Behaviors Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
• Crisis Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
• Crisis Design and Development of a Responsive Marketing Strategy and Flexibility Model for Small and Medium-Sized Enterprises (SMEs) in Crisis Conditions [(Articles in Press)]
• Crisis Management Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
• Critical paradigm Redefining Boundaries: Dominant Managerial Paradigms in Tourism [Volume 18, Issue 2, 2026, Pages 617-636]
• Critical Success Factors (CSFs) Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
• CRM Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
• CRM success The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
• Cross Buying Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
• Cross Selling Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
• Cryptocurrency Conceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
• CSF Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
• Cultural industry Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
• Cultural Values Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
• Culture The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
• Culture The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
• Culture - Strategy Matrix The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
• Customer Attachment Style The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
• Customer-based brand equity The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
• Customer-based brand equity Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
• Customer-based Brand Equity. The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
• Customer Based Brand Equity Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2011, Pages 75-92]
• Customer-based brand equity pyramid The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
• Customer Behaviour Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
• Customer-brand engagement Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
• Customer capital Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
• Customer-centricity Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
• Customer confusion The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
• Customer-Customer Similarity Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
• Customer-decision making styles Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
• Customer Effort Score Artificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
• Customer engagement Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
• Customer engagement Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
• Customer engagement Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
• Customer engagement Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
• Customer engagement The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
• Customer engagement value Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
• Customer equity Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
• Customer equity Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
• Customer equity Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
• Customer experience A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
• Customer experience Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
• Customer experience Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
• Customer experience Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
• Customer experience Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
• Customer experience Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
• Customer experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
• Customer experience Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
• Customer experience Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
• Customer experience Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
• Customer experience A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry [(Articles in Press)]
• Customer experience A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
• Customer experience Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
• Customer experience management Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
• Customer experience management Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
• Customer experience management Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
• Customer experience management Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [Volume 15, Issue 4, 2023, Pages 838-863]
• Customer experience management Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
• Customer experience management Designing an alignment model of the employee's personal branding and the Corporate brand in the fintech industry with Intercompany Customer Experience Management [(Articles in Press)]
• Customer Experience Management (CEM) Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
• Customer features Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
• Customer forgiveness behavior The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
• Customer gratitude Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
• Customer inertia The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
• Customer Intentions Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
• Customer involvement branding A Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
• Customer involvement capability Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
• Customer Journey Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
• Customer Journey Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
• Customer Journey The Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
• Customer journey mapping Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
• Customer Knowledge A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
• Customer Knowledge Management Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
• Customer Knowledge Management Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
• Customer Knowledge Management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
• Customer Knowledge Management Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
• Customer knowledge mobilization Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
• Customer Loyalty Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
• Customer Loyalty Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
• Customer Loyalty A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
• Customer Loyalty Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
• Customer Loyalty The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
• Customer Loyalty Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
• Customer Loyalty A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
• Customer Loyalty Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
• Customer Loyalty Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
• Customer Loyalty The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [Volume 18, Issue 1, 2026, Pages 351-381]
• Customer Loyalty. Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
• Customer persuasion An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
• Customer portfolio Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
• Customer preference From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
• Customer referral Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
• Customer relationship management The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
• Customer relationship management The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
• Customer relationship management Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
• Customer relationship management Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [Volume 8, Issue 4, 2016, Pages 833-860]
• Customer relationship management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
• Customer relationship management Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
• Customer relationship management Analysis of the Impact of Organizational Culture on Customer Relationship Management with the Mediating Role of Data Mining [(Articles in Press)]
• Customer Relationship Management (CRM) The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
• Customer Relationship Management (CRM) A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
• Customer relationship management integrated with artificial intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
• Customer response to advertising Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
• Customer Satisfaction Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
• Customer Satisfaction Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2010]
• Customer Satisfaction Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
• Customer Satisfaction An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
• Customer Satisfaction The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
• Customer Satisfaction The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2013, Pages 121-140]
• Customer Satisfaction Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
• Customer Satisfaction The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
• Customer Satisfaction Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
• Customer Satisfaction The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
• Customer Satisfaction The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
• Customer Satisfaction From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
• Customer Satisfaction Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
• Customer Satisfaction Effects of Customer Experience Dimensions on Customer Satisfaction in the Steel Industry (Case Study: Customers of Zarand Iranian Steel Company) [Volume 18, Issue 1, 2026, Pages 326-350]
• Customer Satisfaction Models. The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2011, Pages 55-74]
• Customers' Attitudes Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
• Customer’s behavior Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
• Customer's Clustering Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
• Customer’s Emotions Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
• Customers’ Intention Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
• Customer’s Perceived Value A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
• Customers’ personality type Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
• Customers’ perceived value The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
• Customers’ performance The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
• Customers' Satisfaction Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
• Customers' Status. Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
• Customer subconscious behavior Designing a Sixth Sense (Subconscious) Marketing Model Based on Customer Electroencephalography (EEG) in Tejarat Bank [(Articles in Press)]
• Customer-Supplier Duality Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
• Customer’s value Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
• Customer Value A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
• Customer value co-creation Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
• Customer value co-creation behaviors Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
• Customer Value Prediction Predicting Customer Value in Banking Using Machine Learning: A Novel Approach Based on Adaptive Synthetic Sampling and Feature Importance [(Articles in Press)]